Published: October 19, 2016, 11:00 pm
Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald’s and Coca-Cola.
Though they're large-scale examples, they're examples of how strategic partnerships can work for both companies.
Here are five ways that a strategic partnership can help you grow your business.
1. Access to new customers
Being in a strategic partnership means access to new customers, embedded in this is an opportunity for free advertisement. When you’re paired with another business, you’ll be able to (Read more...
Published: October 6, 2016, 11:00 pm
Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It's an excellent platform to communicate with potential customers and build brand awareness.
If you are looking to generate inbound links and organic traffic for your business, there's hardly any better alternative than maintaining a corporate blog.
Most of the modern-day businesses create a blog section simply because they feel they should have one. However, just having a blog doesn't ensure any business benefit. It takes a tremendous amount of effort to establish a successful corporate blog. For that to happen (Read more...
Published: May 5, 2016, 1:00 pm
Mobile is the most widely used device by those who travel or planning to do so. Fifty-one persone of travelers use smartphones to book while more than 70 percent search for information on their next destination.
According to Google, travel-related searches increased more than 50 percent last year.
The most frequent keywords are related to airlines and transportation services in general, tour operators, and of course, hotels, which is the most searched term on mobile within the travel category. In fact, search on mobile devices for hotels has increased by 27 percent compared to last year.
Micro-Moments and (Read more...
Published: April 12, 2016, 7:00 pm
I have been actively buying established websites for about seven years now. During that time I have made some big mistakes and also had some big wins.
Through a lot of trial and error I have learned that there are certain questions that you must ask before you buy that can make or break the success of the website.
1. Can the Sales Process Be Automated?
One of the biggest things I look for when buying an existing website, and highly recommend if you are new to the online business world, is sales process automation. In other words, if you can (Read more...