Published: October 6, 2017, 2:35 am
Promoting Your Company in the Information Age
Today’s business owners face challenges in promoting their companies that are very different from the ones their parents and great-grandparents faced. Gone are the days of a few local competitors, to say nothing of the days of one general store in each town.
Today’s business world is cutthroat and crowded, full of monolithic online competitors and an ever-changing cast of local challengers. It’s a fast-moving world. It’s so fast-moving, in fact, that the very terms we used to describe the changes of the 1990’s and 2000’s—terms like “information superhighway” and (Read more...
Published: September 27, 2017, 11:49 pm
3 Growth Hacking Tips on Instagram
Ever wondered how some businesses appear to become a household name out of nowhere?
Uber, Airbnb, and Slack come to mind.
And these companies aren’t one-hit wonders! They still enjoy continuous growth to this day, and it’s all thanks to a strategy called growth hacking.
It’s a term many marketers like to throw around these days, yet only a few really understand how to leverage it for real-world results.
Basically, growth hacking refers to experimenting with a variety of marketing techniques on different platforms and using analytics to optimize the campaigns. The ultimate goal (Read more...
Published: August 24, 2017, 1:22 am
4 Smart Digital Solutions That Will Beef up Your Small Business
Business experts agree that you need digital solutions, including a website, for your small business.
If you are concerned about the expense, rest assured that there are ways to secure your domain and run a professional-looking site from it without breaking the bank. In fact, digital solutions, including a website, will save your business money in many cases.
The important thing is to get the interface right and utilize all the tools available to you. Here are four things you should take into account when designing your online strategy (Read more...
Published: July 27, 2017, 11:45 pm
Is Your Company’s Online Social Media Presence Letting You Down?
Social media marketing seems like such a simple thing. You write a descriptive paragraph about your company, post it on your social media sites and check in occasionally, right? Well, it’s a start. But if you that’s all you do, you’re really missing out on everything a great social media presence can do for your company. What can you do? Follow these five tips.
1. Brand Consistency Reigns with Social Media
A failure to be consistent is one of the biggest mistakes business owners make (Read more...
Published: July 21, 2017, 8:26 am
6 Tips to Get the Most Value from Your Quality Website
Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep.
When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines.
Therefore, it’s in your best interests to set up a website as soon as possible if you don’t (Read more...
Published: June 21, 2017, 2:55 am
3 Tips for Having a Successful Business in a Highly Competitive Industry
If you’re a business owner, you probably realize the amount of work it takes to have a successful business. This is especially true if you’re in an industry that has a great deal of competition. For instance, if you provide consulting services to others there are likely to be many other providers in your area.
You should take time to find ways to market your business to aid you in getting and keeping clients. There are various ways you can accomplish this goal, and being aware of how to (Read more...
Published: June 14, 2017, 12:06 am
How Being Active on Social Media Boosts Customer Appeal
Imagine a place where you could market your brand without having to use a thick advertising budget. Now, imagine this place gives you the possibility to interact directly with your own customers and most of the world’s internet users.
You don’t actually have to imagine it, since most likely you already have such a place. The modern internet has brought us the wonderful gift of social media, a tool you can use at your pleasure with very few barriers.
SEO was the big thing back in the day, but social media (Read more...
Published: May 25, 2016, 6:21 pm
Analytic data can be key to understanding customers and how people use your eCommerce site. While this information is gathered for you from tools such as Google Analytics, interpreting the numbers can be confusing at times. However, it’s in your best interest to know how visitors are interacting with the online store. It can be vital when discovering problem areas. Fixing these issues has potential to increase your monthly net income.
The bounce rate is an important aspect to consider. It shows when consumers arrive onto your site and immediately leave. You want this percentage to (Read more...
Published: May 11, 2016, 9:56 pm
Mid-summer of 2015, wondering what next after finishing my novel, I got a sudden epiphany: “The world is full of sorrow—inspire people.”
“But how?” I protested, being just one very insignificant atom in a giant universe.
“Post your original, unpublished, motivational/inspirational quotations on Google Plus,” the relentless voice whispered.
I thought I was losing my mind. The amount of time and work involved, not to mention giving away prized intellectual property for free? How could this be?
Reason, thankfully, did not prevail. I began posting quotes on Google Plus, and to my surprise, they were (Read more...
Published: January 22, 2016, 12:35 am
Your website looks good, is functional and provides a great user experience. But, can a disabled person use it? Can a visually-impaired person understand what your photos and other non-text aspects of your website are and do? If not, you may need to make some changes or you may receive a letter from lawyers threatening Americans with Disability Act, or ADA, claims.
When most people think of the ADA, they think of wheelchair ramps and braille on signs to enhance access by impaired individuals. The law may also apply to your website. And, even if it does not apply under (Read more...