Business Online Journal
By: Editor
Published: August 10, 2017, 4:35 pm
You think you’ve done all the right things for your website security. Followed all the best practices. Invested in all the right solutions. You’ve got a web application firewall, DDoS protection, bot access control, the list goes on. In spite of all this, your website is suddenly slapped with a big fat Not Secure label in Chrome, right up in the address field for everyone to see. The saying used to be that you can’t fight city hall, but that idiom needs an update for the 21st century because you know who you can’t fight today? Google. Here’s what you (Read more...)

By: Editor
Published: July 21, 2017, 4:33 pm
Do you have a website, or are you looking to build one? No matter what stage you’re at with your business, you can always stand to learn a little bit more about the nuances and tricks required to get the most from a website. After all, for many businesses, their website is the first and most spectacular way to make a great impression with a new customer, so it’s important to get this right. A homepage is the first thing people see, and needs to be pretty spectacular (both in terms of design and in terms of user experience) in (Read more...)

By: Ryan Kh
Published: July 19, 2017, 2:51 pm
Global online retail is where the money is, and where it’ll multiply. Worldwide ecommerce is expected to hit $2.3 trillion by next year, according to estimates from eMarketer. This incredible growth is encouraging local merchants to look beyond the border as they look to increase their revenue numbers. But business owners should realize that the opportunity brings with it a host of key challenges. Here are three to think over, and some solutions to prevail over them, so you can continue doing what you do best: engaging potential customers and selling them top-notch items. E-Commerce Business Concept–© Rawpixel 1 (Read more...)

By: Editor
Published: July 15, 2017, 4:39 pm
Today, it can be very difficult for businesses to get ahead and succeed, unless they have a powerful online presence. It is absolutely vital to make sure that you take your business online. Remember that the Internet is utilized by billions of consumers each and every day. By building a website and launching it to the public, you’ll be able to convert some of these individuals into loyal customers. Of course, there is a difference between having a website and running a successful website. Within this guide, you will learn how to get the most out of your website in (Read more...)

By: Jessa Barron
Published: January 17, 2017, 12:48 am
Now that the new year is here, it’s time to set some goals for your business. If you have a website or want to start one, why not make it a new year’s resolution to make improvements to it? Whether you’re just getting started or you’re looking to improve your website and increase visitors, here are a few ways you can help make your website’s usability and visibility even better in 2017. Use a navigation menu Whether you have a simple website with just a few different pages (e.g., Home, About Us and Contact) or you have a detailed website with (Read more...)

By: Chris Hickman
Published: April 18, 2016, 7:30 pm
When your account gets suspended from Google AdWords, you may hear the awful words “permanent suspension.” That word permanent is more rhetoric than you might believe. You can get your suspension reversed if you’re willing to put in the effort. Google may say that your account is permanently suspended, permanently banned, even permanently banned forever.  Most people will hear that and give up on using AdWords. That’s why they use such strong language. But if you’re willing to fight for it, you can get your account back. There are some cases where a suspension is truly permanent. For instance (Read more...)

By: Experts Editor
Published: March 17, 2016, 12:10 am
Copyright: imilian / 123RF Stock Photo How secure do you feel making online purchases and how much do you trust retailers with your personal details? Roughly one in four of us don’t trust online organisations with either our cash or valuable information. This could be having a huge impact on online sales and the efficacy of your home business. Just imagine if there was an easy way to boost sales by as much as 25% in one fell swoop. That’s exactly what you can do by switching to using an https prefix from the more simple and insecure http. The (Read more...)

By: Becky Wu, Ph.D
Published: March 12, 2016, 5:53 pm
In real life, an abandoned shopping cart isn’t that big of a deal – it’s just something to be swept up and put away, with forgotten products put back on the shelf for later sale. However, the abandoned shopping cart takes on much stronger meaning when it comes to e-commerce: It represents something faulty in the purchase funnel, as well as potential pain points that have caused your potential customers to stop the buying process. This can be a huge drain on your online sales, and a massive frustration if you can’t figure out why it’s happening. Fortunately, there are (Read more...)