Published: August 9, 2017, 3:50 pm
Local search engine optimization is essential for small businesses; more so than major corporations. It is critical to small businesses because they cannot survive without their local customer base finding and using them. Let’s look at each of these three reasons in greater detail so you understand the importance of local SEO.
Local SEO Is Something You Can Win
Local search engine optimization or local SEO refers to showing up in local search results. Instead of ranking in a general search for insurance policies, local SEO would focus on insurance in X city or a car insurance suburb name. The (Read more...
Published: July 3, 2017, 2:24 pm
As a business owner, you have to devise the perfect strategy to market your company, expand your reach, and bring new customers into the fold. If you do not have new visitors making their way to your website on a regular basis, you will find yourself in a stagnant growth situation making it hard to achieve your business goals and financial desires. In today’s time, there is no viable marketing strategy that doesn’t involve SEO.
According to Cardinal Web Solutions, Atlanta SEO experts, “The one thing constant in the game of SEO is change. Consumer behavior, algorithm updates, new (Read more...
Published: June 21, 2017, 4:30 am
In online marketing campaigns, there are both easy and difficult strategies that seem to work. However, some of the easy ways tend to have some severe repercussions in the future. It’s smart that you invest both your time and effort to come up with organic solutions that’ll be both effective and affordable.
Whether you run an SEO Agency or are just a DIY digital marketer for your own startup, you probably know that SEO is a fundamental part of online marketing. To ensure that your marketing campaigns are always up to par, you should always be up-to-date on the (Read more...
Published: May 6, 2016, 8:00 pm
Copyright: pixelsaway / 123RF Stock Photo
1. Onsite is a huge part of any SEO campaign. If a file is mislabelled, duplicate, or filed in the wrong spot, you aren’t going to know where to put it. Google uses your title tags, meta-descriptions, content, and h-tags as little labels for your site and knows where to categorize it based partially on that information.
Do: Title Your Site
There are a plethora of free tools you can use to give yourself a clear idea of where your site is, and what needs to be improved. Seo Site Checkup is full of (Read more...
Published: May 2, 2016, 7:00 pm
It's essential to channel your efforts into gaining market intelligence. That is the amount of contextualized information which is relevant to a company and its markets, gathered for the purpose of identifying opportunities.
A market’s development metrics can ease your way into increasing the market share through market assessment research.
The thorough analysis of the external market environment has a crucial role in moulding the foothold of a company in the market, and being up to date with the online research is part of that challenge.
There are numerous criteria of classifying the online research. For instance, depending on (Read more...
Published: April 19, 2016, 5:23 am
As an aspiring entrepreneur or Internet marketer, you likely depend on Google for your business one-way or another. Google might be the world’s biggest search engine, but the company is truly never content. They’re consistently making alterations to their alithogram and many times at the expense of businesses. If you’ve been keeping up with your SERPs, you’ll likely know that they’ve dropped substantially in the past few weeks. Unfortunately, this is nothing on your end. The sole responsibility lies at Google’s feet and their brand new change.
So, what has Google done to business owners this time (Read more...
Published: April 7, 2016, 1:02 am
Imagine someone came up to you and told you they were going to be the next Vincent van Gogh.
You say, “Great! Can I see some of your work?”
But they say, “No, because I haven’t painted anything yet.”
“Why not?” you ask.
“Because I don’t own any paints, brushes, or canvases. By the way, could you help me out with buying those?”
Odds are, you would laugh in that person’s face. First off, you wouldn’t believe that they were the next van Gogh, and second, you wouldn’t trust them with a single cent of your (Read more...