Published: November 13, 2017, 11:10 am
Common SEO Mistakes Search Marketers Refuse to Abandon
Ten years ago it was possible to find a keyword in Google, write a 250-word e-zine article and achieve top-ten rankings within a matter of days. While few people continue using this extremely dated technique, it’s a testament to how much the industry has changed.
Nowadays it’s much more difficult to rank articles in the search engine results pages, or SERPs. But although Google has said time and time again that quality content and ethical SEO is the only way to survive, many search marketers still use spammy techniques and refuse to (Read more...
Published: November 13, 2017, 11:08 am
5 Reasons Your Small Business Needs a Website
Are you still on the fence about building a website for your business? It’s already 2017, yet many business owners still fail to realize the many benefits a website can bring to the table.
However, recent studies show that 88.5% of people in the US and Canada are internet users. They spend approximately 35 hours a month browsing the web. All this points to the fact that a website can expose your business to more eyeballs, and with the right marketing tactics, you can guarantee that these eyeballs come from your (Read more...
Published: October 30, 2017, 3:23 am
The Dangers of Do-It-Yourself SEO
If you’re the type of person to start your own business, it’s most likely that you’ve got a can-do spirit. You’ll try just about anything on your own. In many cases, that means not asking for help or hiring it. When something comes up, you generally think you might be able to tackle it yourself. Then you set about doing a little research or self-training.
That might work for some aspects of your business. However, the idea that a business owner who’s not already skilled in best practices for SEO can simply take on (Read more...
Published: October 17, 2017, 2:38 am
4 SEO Mistakes You Don’t Have to Make
Ryan Stewart’s new SEO office in San Francisco is teaching people about the importance of SEO. However, it is not the only SEO office that is doing so.
For the uninitiated, SEO stands for “search engine optimization,” and it refers to practices that help you make the most of the search algorithms that allow users to find your website.
Content marketing has reached a milestone, thanks to the evolution of SEO. With more than 2 trillion Google searches happening every year, SEO is needed now more than ever so (Read more...
Published: September 13, 2017, 2:07 am
4 Tips on Creating Solid Brand Awareness in Canada
Are you looking to start up a business, but have no idea how to go about creating the brand awareness to actually promote it? Brand awareness is important because it’s often the first step in building advertising objectives, so those who have no brand awareness are likely to find themselves with minimal leads and little customer engagement.
1. Promotional Products
The use of physical objects—key chains, shirts, pens, etc.—continues to be one the most effective ways to create and spread brand awareness. Everyone likes free stuff, and to that end there (Read more...
Published: September 12, 2017, 12:24 am
The Mistakes You’re Making with SEO Are Costing You Traffic
As someone who has managed to open your own business or company, you should be proud of your entrepreneurial acumen. But that expertise might not necessarily translate so well into the world of marketing your business online, particularly when it comes to Search Engine Optimization or SEO.
There may be no more important tool to marketing your business than SEO, as it is the way that new customers will be directed to your company website by the major internet search engines. If you think that just throwing a few keywords (Read more...
Published: August 16, 2017, 11:24 pm
Starting a Home Business? Take Care of These SEO Fundamentals
Starting your own small business is no easy task, especially if you don’t have a lot of experience with business in general. Even a city such as Madison, Wisconsin, can be a challenging environment for a new business. So making your entrepreneur debut from home might be a great idea. If you’re going to do everything yourself, though, you will soon enough find that it’s less rewarding than you might have thought. That’s especially true when you consider the amount of work you have to put in. However, you’ll (Read more...
Published: August 15, 2017, 4:28 am
How to Use SEO Case Studies to Find the Best Agency for Your Company
You should never agree to work with an SEO agency that shies away from sharing their SEO case studies or other details about their previous and current clients.
Why? It just makes good sense to examine an agency’s SEO case studies before you choose to work with them. How else will you be able to determine the quality of their work?
However, knowing what to look for in an SEO case study will help you to make an educated decision about which agency you want to (Read more...
Published: July 26, 2017, 11:39 pm
The Art of SEO: How to Increase Your Search Ranking
Constantly changing algorithms and new developments make search engine optimization (SEO) more of an art than a science. To say the least, it can be difficult to achieve or maintain a high search engine ranking. Every time Google or another search engine makes a change to their algorithm, it can wreak havoc on the world of SEO. The field is dynamic, so business owners need to constantly monitor the latest developments in order to avoid falling behind the competition.
Outsourcing Is a Viable Option
Many entrepreneurs and small business (Read more...
Published: June 21, 2017, 2:55 am
3 Tips for Having a Successful Business in a Highly Competitive Industry
If you’re a business owner, you probably realize the amount of work it takes to have a successful business. This is especially true if you’re in an industry that has a great deal of competition. For instance, if you provide consulting services to others there are likely to be many other providers in your area.
You should take time to find ways to market your business to aid you in getting and keeping clients. There are various ways you can accomplish this goal, and being aware of how to (Read more...