Published: September 27, 2016, 7:00 pm
Knowing your product is something entrepreneurs often underestimate. They assume they know their product because they can reel off its stats.
But you need to dig deeper than that if you’re going to keep your customers coming back for more. The fact is most businesses fail and entrepreneurs find it challenging to sell their products.
Knowing who your product can help and understanding the difference between a feature and a benefit will help you to sell more of your products and services.
Take Salesforce as an example of a company that knows how to do this. One of the (Read more...