Published: July 25, 2017, 12:41 am
Five Places You’ve Probably Forgotten to Put Your Logo
For sure you’ve placed your logo everywhere you can think of. For instance, you’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging. But where else can you display your logo, the all-important image that represents your brand?
Here’s a roundup of five places you might have missed:
RELATED ARTICLE: BUILDING YOUR BRAND: WHAT EVERY ENTREPRENEUR SHOULD KNOW
1. As Your Favicon
A favicon (short for “favorite icon”) is that tiny icon you see next to a website’s name on an (Read more...
Published: July 25, 2017, 12:39 am
How to Write Compelling Content
To write compelling content is a choice.
Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources.
The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
RELATED ARTICLE: 6 TIPS TO GET THE MOST VALUE FROM YOUR QUALITY WEBSITE
Why You (Read more...
Published: July 25, 2017, 12:38 am
6 Tips for Starting an Ecommerce Business
More than 200 million shoppers are going to be spending money online this year. There’s never going to be a better time to start that new ecommerce business you’ve been thinking about. If you want to start an ecommerce business and sell products online, this checklist will guide you through it.
1. Find a Business Name
After you’ve decided what it is that you are going to be selling, you need to settle on a business name that is memorable and unique. This helps consumers to remember you. To ensure your ideal business name is (Read more...
Published: July 21, 2017, 8:26 am
6 Tips to Get the Most Value from Your Quality Website
Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep.
When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines.
Therefore, it’s in your best interests to set up a website as soon as possible if you don’t (Read more...
Published: July 11, 2017, 3:29 am
Business Writing: Why Every Business Owner Should Learn to Do It Well
Business writing is not like any other kind of writing. However, if you want your business to grow and succeed, do yourself a favor and learn well the art of business writing.
If you’re reading this article now, you have probably been reading and writing since you were a little kid. As a matter of fact, you might think you already know everything you need to know about writing for business. If that’s what you’re thinking, think again.
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Published: July 7, 2017, 1:18 am
Launching your dream business? Here are some tips
So, you have finally decided to take the first steps and launch your dream business? Congratulations! Remember that the road ahead will not be easy but it has the potential to be amazing and life changing so never lose sight of that. To urge you on, we have listed some of the most important tips for launching your dream business in 2017 and beyond.
1. Make sure that it is the right time to start
If you wait until everything is perfect, you may never launch your business. There are always (Read more...
Published: July 3, 2017, 5:55 am
How to Get the Most for Your Money with CPM Advertising
It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPA, CPC, CPL, or CPM advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM advertising, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.
RELATED (Read more...
Published: June 29, 2017, 4:40 am
Ecommerce Websites: A Look at 6 Success Factors
If you’ve never built an ecommerce website before, then there’s a lot that you need to learn before taking the leap. The difference between an average site and an excellent site can mean millions of dollars per year. But do you know which factors matter? The answers may surprise you.
RELATED ARTICLE: HOW TO KNOW WHEN YOU’RE READY TO LAUNCH YOUR ECOMMERCE STORE
Pay Attention to These Website Success Factors
There’s a lot to think about when it comes to building an ecommerce website, but some factors are more (Read more...
Published: June 19, 2017, 12:19 am
Where to Begin with SEO: A Master SEO Checklist
Figuring out where to begin with search engine optimization, otherwise known as SEO, can be overwhelming, especially for beginners. If you don’t fully grasp the way search engine optimization works, just understand that your SEO efforts are of vital importance to your business. As a matter of fact, getting really good with SEO could be one of the biggest investments you make in your business. That’s because, according to imFORZA, nearly 93% of online experiences start with a search engine query.
These numbers should be taken seriously. Even with the best products (Read more...
Published: June 13, 2017, 2:28 am
How to Succeed with an Online Business
The internet opened wide the doors of success for many an aspiring entrepreneur with an online business. Only a couple of decades ago, a person needed to invest in a building and substantial inventory before they could even consider opening a business of their own.
But now, all anyone needs to get started now are a computer, a smartphone, and a reliable internet connection.
However, just as in the old days, certain intangible assets make all the difference between those who succeed and those who fall by the wayside. I’m talking now about savvy (Read more...