Published: February 5, 2017, 5:00 pm
In crowded, competitive industries, unique standouts are increasingly difficult to spot. Brand exposure is often limited to on-shelf product, digital ads, and other sterile, removed interactions.
However, for companies whose products or services are used for web building, hackathons may hold the key to a more accelerated product rollout and could also offer opportunities to boost brand awareness. They let anyone who provides a service that can be utilized by someone building a business online get in front of the makers who would use that service.
Non-tech titans like McDonalds and Samsung continue to build momentum and interest around (Read more...
Published: January 26, 2017, 2:28 am
How to Become a Successful Solopreneur
Perhaps the most sought after kind of freedom is business autonomy. More and more people are risking everything to go “solo.” I mean, who wouldn’t want to be their own boss? You set your own hours, enjoy all the profits, and most of all, there is no boss breathing down your neck all day. But of course, this is no mean feat. As a lone wolf, you lack the support and amity that comes along with being part of a team. Being short of an extra pair of hands to share the (Read more...
Published: February 4, 2016, 2:00 pm
Moving to an online platform for a business is absolutely necessary whether it is to drive leads or simply inform visitors curious about the company’s products or services.
Not having a website is selling a business short as a majority of the leads are beginning to come from online.
At this point more than ever people are ignoring commercials or even ads in the paper and simply just Google what they need to know. Not having a website or some kind of online presence cuts these individuals out of the pool of potential customers.
The following are some things (Read more...