Business Online Journal
By: Victoria Heckstall
Published: May 3, 2016, 11:00 pm
Millennials are taking center stage. They are now making up the majority of the workforce in both the U.S. and Canada, according to recent studies. For businesses, this has marked a big shift. CEOs are wondering why sales are down and why they are still relying on the older generations to meet their financial targets. Attracting Millennial buyers is the next great challenge of companies today. And that’s because Millennials are prioritizing the experience over what they are actually getting. A lot of older people simply can’t grasp this concept. And since most CEOs tend not to be (Read more...)

By: Matt Lenhard
Published: March 28, 2016, 2:00 pm
If you’re a small business owner, 2016 will likely be a time of significant change. From opportunities that will arise from technological innovation to potential long-term demographic, political, and financial changes, 2016 could herald new challenges or paths forward for your company. To be able to adapt and adjust to these trends, it’s key that you stay on top of what’s happening. Here are seven trends that you should be paying attention to this year: Related Article: 20 Social & Digital Trends That Will Impact Marketing in 2016 1. The Rise of Fintech The rise of financial technology companies is (Read more...)