Published: February 2, 2017, 11:00 pm
As an entrepreneur, chances are you are always hearing the term product market fit. The meaning of this term is often unclear and the importance often left unknown. Product market fit means finding what the best target market is for your product.
For a startup, this could make or break your business. If you have a great product but are targeting it towards the wrong people, your business will fail. Every product must fulfill a need and even the smallest of niches can meet the criteria.
Entrepreneurs often find the problem their product solves, but fail to find the (Read more...
Published: February 1, 2017, 12:00 am
Digital Marketing is the lifeblood of home businesses in 2017. The competition is getting more fierce all the time. Can you afford to fall behind? As we continue into the new year here are a few of the digital marketing trends we expect to see rise over 2017.
If you get a handle on some of these upcoming trends early, you’ll position your business on the leading edge of digital marketing activity. Here are five digital marketing trends that home businesses can adopt easily and cost effectively.
1. Big Brands are Turning to Niche Markets…
… and so should (Read more...
Published: January 31, 2017, 4:41 am
Billboards with a Heart: Choosing Professional Uniforms for Your Team
Do you want to say a lot of good things about your business without uttering a word? Consider upgrading your team uniforms. No, we’re not talking about your company softball team. Clean, crisp uniforms worn by your staff can convey a positive message to everyone who enters your office, clinic or practice.
Should your staff wear uniforms?
Bob Dobalina is a marketing director at a successful uniform distribution company in the heartland. When asked if uniforms increase client satisfaction and boost trust, he referred to a recent (Read more...
Published: January 27, 2017, 9:29 pm
How Law Firms Generate Quality Business Leads
When generating leads in the legal sector, a regular stumbling block arises: which part of our marketing efforts and ultimately budget generated the quality leads/customers, and what generated low-quality leads? Once we can answer this question, we can start making better marketing decisions and spend funds in areas that generated the most profitable customers, subsequently, improving the bottom line.
Six months ago, we launched a new website in the medical negligence market (The Medical Negligence Experts). Behind the site, our industry-first technology platform sought to answer the question touched on in paragraph 1 (Read more...
Published: January 26, 2017, 3:09 am
5 Ways to Streamline Your Business Website
Creating a streamlined user journey is the most important part of a successful website. Your site needs to allow your customers and potential clients to go from A-B with ease and minimal roadblocks.
Unnecessary steps, pages and processes can all prevent site visitors from turning into conversions. It’s important to keep in mind what you need from your users and make your on-site goals as easy to achieve as possible. This means making your products easy to find and clearly labelled, making contact forms short and to the point and keeping main landing (Read more...
Published: January 25, 2017, 1:25 am
Tools To Grow Your Sales Sky High
Looking for a fast, popular, easy yet effective way to do better marketing and make your sales go sky-high? Cloud based tools are the answer! Much like the way technology has changed the entire structure of our lives, Cloud tools have transformed the way a company can go about marketing their products and services on the internet. Many organizations are increasingly using cloud technology for their products and services to reach out to every customer and user in a convenient way through a digital experience that is integrated and helps in advertising.
The (Read more...
Published: January 24, 2017, 5:18 pm
The Company’s Ground-Breaking New Compensation Plan Focuses Its Compensation System on Personal Sales Activity
Wakaya Perfection, LLC, direct marketer and purveyor of high impact and high status nutritional products, announced a new ground-breaking compensation plan that will disrupt the traditional Network Marketing compensation model. Combining new and old-fashioned compensation principles, Wakaya Perfection’s new compensation plan will put the lion’s share of compensation in the hands of those closest to the customers.
Direct Sales Home Business Start-Ups – Visit the Home Business Mag EXPO
Traditionally, from a compensation and advancement opportunity standpoint, one of the strongest positions of the Network (Read more...
Published: January 18, 2017, 1:40 am
How Important Is A Website & SEO to Your Business?
Having a website can help to grow your business at a fast rate. It allows you to reach customers and target audiences locally and beyond. A business that has a website should perform much better than one that only relies on customers who walk in and purchase. Using a website helps you to reach more customers, sell more goods and ultimately build your customers base that much faster.
Get a website, and your business – no matter how small it is – will grow significantly.
The secret behind many website (Read more...
Published: January 9, 2017, 3:05 am
The Power of Visuals in Digital Marketing
Digital marketing means that you are promoting your company’s brand and products via one or more forms of electronic media. It’s different from traditional marketing because it involves the use of methods and channels that enable your organization to analyze marketing campaigns and get a full understanding of what is working and what isn’t – typically in real time.
When you’re planning to reach out to your customers and make an impact on your target audience, remember that people only retain 10% of what they hear and 20% of what they read, and (Read more...
Published: December 29, 2016, 1:48 am
Ever wonder how some brands manage to turn Instagram into such a profitable channel with an active and rapidly growing following?
Chris Jones is the entrepreneur behind House of Hannie, a collaboration between him and a designer to make and sell casual womenswear, which generates sales almost exclusively from Instagram.
Hear Jones’ story of how he built his Instagram following from scratch and sold 60 products within 2 months.
Listen here. (Read more...