Published: February 17, 2017, 8:44 pm
10 Things You Should do to Market Your Business Online
Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here are some easy steps you can take to boost your exposure and ultimately draw in more customers.
Figure Out Your Goals
Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a (Read more...
Published: February 16, 2017, 11:09 pm
How to Generate Great Leads for your Law Firm
Like any other business, when running a law firm, there is always the same marketing question; what part of your campaign and spend is generating good, quality leads? Once any business can answer that, they can begin to improve their campaign and spend money in the right places – ones that improve the bottom line.
Six months ago, a new website was launched in the medical negligence market (The Medical Negligence Experts). This is the first technology platform within that industry which sought to answer the question from paragraph 1. As (Read more...
Published: February 9, 2017, 9:51 pm
Image source: Flickr
Digital marketing is constantly growing and embracing new methods and technologies along the way. If we are to learn from 2016, we should know that anything is possible. Google’s algorithm is changing and adapting, with a lot of its focus shifting to mobile users, so webmasters need to adapt as well. It goes without saying that the events that are taking place online have an impact on how we implement digital marketing, so knowing what to try and what to overlook is a challenge. In order to stay ahead of the changes, here are some of the (Read more...
Published: February 8, 2017, 12:34 am
3 SEO Tips for Real Estate Agents
People are not only ordering clothes and gadgets online, they are also searching for their next home. According to a report from the National Association of Realtors titled “2016 Profile of Home Buyers and Sellers,” 86% of people who recently bought a home found websites to be helpful, and 44% began their quest to buy a home online. Real estate agents can reach these home buyers by putting these three SEO tips into action.
Put Keywords to Work for You
Figure out what keywords people are searching for when they (Read more...
Published: February 2, 2017, 11:00 pm
As an entrepreneur, chances are you are always hearing the term product market fit. The meaning of this term is often unclear and the importance often left unknown. Product market fit means finding what the best target market is for your product.
For a startup, this could make or break your business. If you have a great product but are targeting it towards the wrong people, your business will fail. Every product must fulfill a need and even the smallest of niches can meet the criteria.
Entrepreneurs often find the problem their product solves, but fail to find the (Read more...
Published: February 1, 2017, 12:00 am
Digital Marketing is the lifeblood of home businesses in 2017. The competition is getting more fierce all the time. Can you afford to fall behind? As we continue into the new year here are a few of the digital marketing trends we expect to see rise over 2017.
If you get a handle on some of these upcoming trends early, you’ll position your business on the leading edge of digital marketing activity. Here are five digital marketing trends that home businesses can adopt easily and cost effectively.
1. Big Brands are Turning to Niche Markets…
… and so should (Read more...
Published: January 31, 2017, 4:41 am
Billboards with a Heart: Choosing Professional Uniforms for Your Team
Do you want to say a lot of good things about your business without uttering a word? Consider upgrading your team uniforms. No, we’re not talking about your company softball team. Clean, crisp uniforms worn by your staff can convey a positive message to everyone who enters your office, clinic or practice.
Should your staff wear uniforms?
Bob Dobalina is a marketing director at a successful uniform distribution company in the heartland. When asked if uniforms increase client satisfaction and boost trust, he referred to a recent (Read more...
Published: January 27, 2017, 9:29 pm
How Law Firms Generate Quality Business Leads
When generating leads in the legal sector, a regular stumbling block arises: which part of our marketing efforts and ultimately budget generated the quality leads/customers, and what generated low-quality leads? Once we can answer this question, we can start making better marketing decisions and spend funds in areas that generated the most profitable customers, subsequently, improving the bottom line.
Six months ago, we launched a new website in the medical negligence market (The Medical Negligence Experts). Behind the site, our industry-first technology platform sought to answer the question touched on in paragraph 1 (Read more...
Published: January 26, 2017, 3:09 am
5 Ways to Streamline Your Business Website
Creating a streamlined user journey is the most important part of a successful website. Your site needs to allow your customers and potential clients to go from A-B with ease and minimal roadblocks.
Unnecessary steps, pages and processes can all prevent site visitors from turning into conversions. It’s important to keep in mind what you need from your users and make your on-site goals as easy to achieve as possible. This means making your products easy to find and clearly labelled, making contact forms short and to the point and keeping main landing (Read more...
Published: January 25, 2017, 1:25 am
Tools To Grow Your Sales Sky High
Looking for a fast, popular, easy yet effective way to do better marketing and make your sales go sky-high? Cloud based tools are the answer! Much like the way technology has changed the entire structure of our lives, Cloud tools have transformed the way a company can go about marketing their products and services on the internet. Many organizations are increasingly using cloud technology for their products and services to reach out to every customer and user in a convenient way through a digital experience that is integrated and helps in advertising.
The (Read more...