Business Online Journal
By: Bizop Team
Published: July 3, 2017, 5:55 am
How to Get the Most for Your Money with CPM Advertising It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPA, CPC, CPL, or CPM advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM advertising, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.   RELATED (Read more...)

By: Carrol Strain
Published: June 29, 2017, 4:47 am
How to Make Social Influencer Marketing Work for You Even though it can seem quite complicated, the thinking behind influencer marketing is really quite simple. An influencer is someone who has a large social following and a big influence on an industry. The idea is that if you pitch your content to an influencer, that person will share your content with his or her followers. Or, they might simply mention your account or your product to them. When this happens, you get some attention and interest from their followers. However, things don’t always go this smoothly, since there are other factors involved. So (Read more...)

By: Bizop Team
Published: June 27, 2017, 12:09 am
Marketing Tactics to Get Existing Customers to Spend More If you are a business owner, you already know about marketing tactics. You also know that marketing in general can be quite a challenge in today’s world. In fact, companies and businesses across the globe use pretty sophisticated techniques. With these tactics they draw consumers to their services and products. If you want to be successful in today’s world you are going to need a sound marketing strategy. Here we discuss some unique marketing tactics that some of the most successful businesses in the world use. With these strategies they entice their (Read more...)

By: Bizop Team
Published: June 25, 2017, 2:26 pm
How to Grow Your Wedding Planner Business with Search Engine Marketing Search engine marketing is far more effective for small businesses and startups than traditional marketing methods. Traditionally, wedding and other events planners relied on direct mail to grow their business. Or they placed advertisements in local newspapers or on radio or TV. Their mainstay, though, was word-of-mouth advertising. Back in the day, if you were an events planner, you would start your business by planning smaller events for your family, friends, and neighbors. Those people would then recommend your business to their friends and acquaintances. Or at least, you hoped (Read more...)

By: Bizop Team
Published: June 21, 2017, 2:41 am
Base Your Marketing Choices on Cost-Effective Solutions Cost-effective marketing solutions can communicate the substance of your business and put you on the road to success. For example, a focus on content marketing doesn’t have to be a huge expense. But it can give your business a much-needed boost. Just focus on providing quality content and the results are sure to follow. When you upgrade your online content marketing to maximize SEO (Search Engine Optimization), you can be sure that you’re making the best use of your marketing budget. Such a strategy will give your business the cost-effective, long-reaching advertising it deserves (Read more...)

By: Richard Henderson
Published: June 13, 2017, 8:02 am
How a Girl from the Slums of Miami Made a Million Dollars While Traveling the World Free E-Book: “Who would have thought that a poor little black girl would grow up into a rich, successful woman that empowers thousands of women?” says D Verrengia. Make, Save & Invest Money Online Success never happens overnight, and to build a prosperous venture it takes grit, determination and a strong sense of self. “Long before I knew how to make money with my business online, I had to step into my power,” D shares. “But first, I had to (Read more...)

By: Bizop Team
Published: June 12, 2017, 1:39 am
Marketing for Non-Marketers: Get Good at It by Learning to Love It Many of us don’t see ourselves as marketers, but it is something we have to do, and we have to be good marketers to grow our businesses. The only way to be good at something is to enjoy it, so let’s take a new look at marketing and see if we can become enthusiastic about the process.   What Is Marketing? Marketing is traditionally seen as preparing the ground for a sale, which is how many of us still see it, but many marketers use a much broader (Read more...)

By: Laurie Bennett
Published: May 31, 2017, 6:51 pm
Learn Digital Marketing Skills FREE via Google Primer Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded like something I could use since I own a blog and so I downloaded the Google Primer App. Today I received my first Primer lesson and it was really good so I thought I’d share it with you online marketers, or hopeful marketers and (Read more...)

By: Bizop Team
Published: March 2, 2017, 3:06 am
Why is omni channel marketing important? In 2002, the average Internet user would have interacted with two touch-points when purchasing an item. Less than 10% of users would use more than four touch points. Today, however, average consumers will use almost six touch-points when making an internet purchase. This means that sellers and business owners need to stay on top of where and how their audiences are buying their goods. The challenge is to make sure all channels are in sync. It also means that offline and online shopping experiences are becoming more and more congruent. This means that more (Read more...)

By: Bizop Team
Published: February 25, 2017, 10:11 pm
Marketing on a Small Budget A major overhead of most many businesses are the costs of marketing and promotion. These expenses can cover a wide range of different services from branding and web design to content and social media. Sometimes a marketing budget won’t stretch to cover everything, and in many cases trying to do everything with limited funds means you aren’t using your budget effectively. Marketing agency every1 explains how a business can make effective use of a smaller marketing budget. Maximizing Effectiveness The key to using a small budget properly is identifying the areas where it absolutely (Read more...)