Published: September 13, 2017, 2:07 am
4 Tips on Creating Solid Brand Awareness in Canada
Are you looking to start up a business, but have no idea how to go about creating the brand awareness to actually promote it? Brand awareness is important because it’s often the first step in building advertising objectives, so those who have no brand awareness are likely to find themselves with minimal leads and little customer engagement.
1. Promotional Products
The use of physical objects—key chains, shirts, pens, etc.—continues to be one the most effective ways to create and spread brand awareness. Everyone likes free stuff, and to that end there (Read more...
Published: August 31, 2017, 11:03 pm
The Best Ways to Begin Marketing Your Startup
The entrepreneurial dream of starting a company or business is one that many people have from the time they’re very young. Once you’ve achieved that goal, it’s time to develop a clever marketing plan. Only then will your business achieve its goals and more.
Of course, the problem that many startups experience is that they don’t have much of a budget for marketing in the early days. However, some of the most effective marketing techniques don’t require much capital.
It’s also important to know what not to do. That’ (Read more...
Published: August 29, 2017, 12:54 am
SendPulse Review: 4 Key Reasons to Use Web Push Notifications
SendPulse is one of the latest email marketing platforms to enter the market. Despite being new and taking on established players in the market, SendPulse has more than 250,000 active users. Notably, these users include bloggers, business owners, marketers, and large corporations.
RELATED ARTICLE: 3 EMAIL MARKETING STRATEGIES TO BOOST YOUR BUSINESS
The popularity of this innovative marketing tool can be attributed to the fact that the company provides SMS and web push services. What’s more, these offerings are in addition to their flagship email marketing (Read more...
Published: August 29, 2017, 12:48 am
The Anatomy of a Successful Online Course Business
“How on earth do I create a successful online course business?”
That is a question that a lot of aspiring online entrepreneurs are asking.
I can’t blame them.
With how profitable (and liberating) running a successful online course business can be, people naturally want to know how to pursue this business opportunity.
However, the fact remains that most people are still oblivious about how to build a successful online course business.
Are you struggling with the same thing?
Have you been failing miserably at your attempts of building an online course (Read more...
Published: August 16, 2017, 11:18 pm
Level Up Your Marketing with Effective Gamification Strategies
Gamification is a process that integrates game mechanics into something that already exists. This could be your website, your social media channel, even your day-to-day operations. Its purpose in marketing is to boost customer engagement and loyalty.
It has also been used in other arenas, such as education, where it is used to improve learning.
Basically, gamification adds the elements of a game to something that is not a game. It adds motivational elements to something you were already doing anyway, in order to make that something more interesting. For instance, when (Read more...
Published: August 15, 2017, 10:50 pm
3 Ways to Boost Your Car Replacement Parts Business
Automotive businesses have great potential to grow, considering the industry’s steady rise over the past few years. As people look for convenient transportation, car financing has become more accessible. More consumers are also keeping their older vehicles, choosing to do scheduled servicing to prolong their lifespan. These trends all point to a bright future for your car replacement parts business. Things start to get tricky, however, when it comes to automotive industry marketing.
Compared to other businesses, automotive ventures prove to be more difficult to advertise. That’s because people don’t (Read more...
Published: August 10, 2017, 12:02 am
Turn to SMS for Both Routine Tasks and Irresistible Marketing Solutions
If you’re like most business owners, managing resources in your company is not an easy task. And when resources seem scarce, effective marketing can fall by the wayside.
You’re probably looking for ways in which to promote your company and at the same time reduce costs. Have you ever considered reconfiguring your business model to become more efficient? Believe it or not, much of your daily routine, including managing internal human resources, can be reduced to well managed computerized activities.
And if you can free up your time (Read more...
Published: August 9, 2017, 1:32 am
5 Metrics to Track During an Influencer Marketing Campaign
Whether you’re interested in building your brand, generating website traffic, making sales, or just about any other specific objective, influencer marketing will likely be the road that leads to the most impressive results.
It’s Complicated, Though
There is a virtually endless array of sub-flavors of influencer marketing. They range from celebrity endorsements to niche industry thought leaders to employee advocacy.
According to a 2016 study by Linqia, 86% of marketers surveyed said they used influencer marketing in 2016. Of those, 89% had the objective of creating authentic brand content (Read more...
Published: August 3, 2017, 12:28 am
How to Use Influencer Marketing to Boost Your Brand
Are you racking your brain trying to figure out the best way to market your brand or company? And wouldn’t you just love to increase your reach to your target market? Well, then, have you heard about the power of influencer marketing?
Influencer marketing has the potential to rapidly accelerate the growth and visibility of your brand. Used well, it can pull your brand out of obscurity and into the global limelight.
What Is Influencer Marketing?
Influencer marketing is a new revolution in marketing. With influencer marketing, your aim is (Read more...
Published: July 26, 2017, 11:51 pm
Promotional Items: A Classic Method for Increasing Brand Awareness
While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed.
Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Why do they bother?
Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing (Read more...