Published: August 16, 2017, 11:18 pm
Level Up Your Marketing with Effective Gamification Strategies
Gamification is a process that integrates game mechanics into something that already exists. This could be your website, your social media channel, even your day-to-day operations. Its purpose in marketing is to boost customer engagement and loyalty.
It has also been used in other arenas, such as education, where it is used to improve learning.
Basically, gamification adds the elements of a game to something that is not a game. It adds motivational elements to something you were already doing anyway, in order to make that something more interesting. For instance, when (Read more...
Published: August 15, 2017, 10:50 pm
3 Ways to Boost Your Car Replacement Parts Business
Automotive businesses have great potential to grow, considering the industry’s steady rise over the past few years. As people look for convenient transportation, car financing has become more accessible. More consumers are also keeping their older vehicles, choosing to do scheduled servicing to prolong their lifespan. These trends all point to a bright future for your car replacement parts business. Things start to get tricky, however, when it comes to automotive industry marketing.
Compared to other businesses, automotive ventures prove to be more difficult to advertise. That’s because people don’t (Read more...
Published: August 10, 2017, 12:02 am
Turn to SMS for Both Routine Tasks and Irresistible Marketing Solutions
If you’re like most business owners, managing resources in your company is not an easy task. And when resources seem scarce, effective marketing can fall by the wayside.
You’re probably looking for ways in which to promote your company and at the same time reduce costs. Have you ever considered reconfiguring your business model to become more efficient? Believe it or not, much of your daily routine, including managing internal human resources, can be reduced to well managed computerized activities.
And if you can free up your time (Read more...
Published: August 9, 2017, 1:32 am
5 Metrics to Track During an Influencer Marketing Campaign
Whether you’re interested in building your brand, generating website traffic, making sales, or just about any other specific objective, influencer marketing will likely be the road that leads to the most impressive results.
It’s Complicated, Though
There is a virtually endless array of sub-flavors of influencer marketing. They range from celebrity endorsements to niche industry thought leaders to employee advocacy.
According to a 2016 study by Linqia, 86% of marketers surveyed said they used influencer marketing in 2016. Of those, 89% had the objective of creating authentic brand content (Read more...
Published: August 3, 2017, 12:28 am
How to Use Influencer Marketing to Boost Your Brand
Are you racking your brain trying to figure out the best way to market your brand or company? And wouldn’t you just love to increase your reach to your target market? Well, then, have you heard about the power of influencer marketing?
Influencer marketing has the potential to rapidly accelerate the growth and visibility of your brand. Used well, it can pull your brand out of obscurity and into the global limelight.
What Is Influencer Marketing?
Influencer marketing is a new revolution in marketing. With influencer marketing, your aim is (Read more...
Published: July 26, 2017, 11:51 pm
Promotional Items: A Classic Method for Increasing Brand Awareness
While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed.
Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Why do they bother?
Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing (Read more...
Published: July 26, 2017, 11:46 pm
This 3-Step B2B Marketing Plan Will Bring You More Sales
I get it: You’ve read your fair share of online articles about B2B marketing strategies, haven’t you?
And if I’m guessing right, most of those write-ups are generic—borderline useless. You can’t imagine why anyone would even take the time to write such a piece.
Don’t worry. This article isn’t one of those.
If you’re sick and tired of reading pointless articles about B2B marketing that trick you into reading them by claiming they’re “must-read guides,” then you’re in the right place.
I’m going to share with you a 3-step (Read more...
Published: July 25, 2017, 12:41 am
Five Places You’ve Probably Forgotten to Put Your Logo
For sure you’ve placed your logo everywhere you can think of. For instance, you’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging. But where else can you display your logo, the all-important image that represents your brand?
Here’s a roundup of five places you might have missed:
RELATED ARTICLE: BUILDING YOUR BRAND: WHAT EVERY ENTREPRENEUR SHOULD KNOW
1. As Your Favicon
A favicon (short for “favorite icon”) is that tiny icon you see next to a website’s name on an (Read more...
Published: July 25, 2017, 12:39 am
How to Write Compelling Content
To write compelling content is a choice.
Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources.
The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
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Why You (Read more...
Published: July 3, 2017, 5:55 am
How to Get the Most for Your Money with CPM Advertising
It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPA, CPC, CPL, or CPM advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM advertising, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.
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