Business Online Journal
 
By: Bizop Team
Published: March 2, 2017, 3:06 am
Why is omni channel marketing important? In 2002, the average Internet user would have interacted with two touch-points when purchasing an item. Less than 10% of users would use more than four touch points. Today, however, average consumers will use almost six touch-points when making an internet purchase. This means that sellers and business owners need to stay on top of where and how their audiences are buying their goods. The challenge is to make sure all channels are in sync. It also means that offline and online shopping experiences are becoming more and more congruent. This means that more (Read more...)

By: Bizop Team
Published: February 25, 2017, 10:11 pm
Marketing on a Small Budget A major overhead of most many businesses are the costs of marketing and promotion. These expenses can cover a wide range of different services from branding and web design to content and social media. Sometimes a marketing budget won’t stretch to cover everything, and in many cases trying to do everything with limited funds means you aren’t using your budget effectively. Marketing agency every1 explains how a business can make effective use of a smaller marketing budget. Maximizing Effectiveness The key to using a small budget properly is identifying the areas where it absolutely (Read more...)

By: Bizop Team
Published: February 25, 2017, 12:36 am
Marketing on a Small Budget A major overhead of most many businesses are the costs of marketing and promotion. These expenses can cover a wide range of different services from branding and web design to content and social media. Sometimes a marketing budget won’t stretch to cover everything, and in many cases trying to do everything with limited funds means you aren’t using your budget effectively. Marketing agency every1 explains how a business can make effective use of a smaller marketing budget.   Maximizing Effectiveness   The key to using a small budget properly is identifying the areas where (Read more...)

By: Bizop Team
Published: February 24, 2017, 5:47 pm
Add Affiliate Programs to Monetize Your Website The primary objectives of every business website are to enhance online visibility and boost sales. However, did you know you can also monetize your website with affiliate programs? The Forex affiliate network is just one example of an affiliate marketing program that will pay you for posting links or banners on your site. You get paid when you direct prospective customers to their trading partners. If your site has a bit of traffic…this could be something for you to explore. Affiliate programs are the least expensive marketing strategies that exist today. Besides (Read more...)

By: Bizop Team
Published: February 22, 2017, 5:12 am
Anik Singal and Micro-moment Marketing   It’s no news that consumers prefer digital media over traditional media in exploring and making decisions every day. For this reason, marketers devote billions of dollars to make sure their ad messages get to their target customers. Among the different types of digital media, mobile has continued to lead in a race for the consumers’ soul. What makes mobile so attractive is its relationship with the Internet. So once again, the leadership role of mobile in digital consumer marketing is in the news.   It was in 2013 when an Internet Trends Report revealed (Read more...)

By: Bizop Team
Published: February 20, 2017, 4:39 am
Don’t Give Up On Past Customers, Re-Engage Them With These Tips Source: Marketing Land www.marketingland.com Writer: Joanna Lord Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus. Here Are a few great tips to re-engage your customers. Customer engagement So, how can we re-engage our past customers? There are a number of authentic and mutually beneficial ways (Read more...)

By: Bizop Team
Published: February 17, 2017, 8:44 pm
10 Things You Should do to Market Your Business Online   Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here are some easy steps you can take to boost your exposure and ultimately draw in more customers.   Figure Out Your Goals   Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a (Read more...)

By: Laurie B
Published: February 16, 2017, 11:09 pm
How to Generate Great Leads for your Law Firm Like any other business, when running a law firm, there is always the same marketing question; what part of your campaign and spend is generating good, quality leads? Once any business can answer that, they can begin to improve their campaign and spend money in the right places – ones that improve the bottom line. Six months ago, a new website was launched in the medical negligence market (The Medical Negligence Experts). This is the first technology platform within that industry which sought to answer the question from paragraph 1. As (Read more...)

By: Blake Davies
Published: February 9, 2017, 9:51 pm
Image source: Flickr Digital marketing is constantly growing and embracing new methods and technologies along the way. If we are to learn from 2016, we should know that anything is possible. Google’s algorithm is changing and adapting, with a lot of its focus shifting to mobile users, so webmasters need to adapt as well. It goes without saying that the events that are taking place online have an impact on how we implement digital marketing, so knowing what to try and what to overlook is a challenge. In order to stay ahead of the changes, here are some of the (Read more...)

By: Bizop Team
Published: February 8, 2017, 12:34 am
3 SEO Tips for Real Estate Agents   People are not only ordering clothes and gadgets online, they are also searching for their next home. According to a report from the National Association of Realtors titled “2016 Profile of Home Buyers and Sellers,” 86% of people who recently bought a home found websites to be helpful, and 44% began their quest to buy a home online. Real estate agents can reach these home buyers by putting these three SEO tips into action.   Put Keywords to Work for You Figure out what keywords people are searching for when they (Read more...)

 
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