Business Online Journal
 
By: Bizop Team
Published: June 21, 2017, 2:41 am
Base Your Marketing Choices on Cost-Effective Solutions Cost-effective marketing solutions can communicate the substance of your business and put you on the road to success. For example, a focus on content marketing doesn’t have to be a huge expense. But it can give your business a much-needed boost. Just focus on providing quality content and the results are sure to follow. When you upgrade your online content marketing to maximize SEO (Search Engine Optimization), you can be sure that you’re making the best use of your marketing budget. Such a strategy will give your business the cost-effective, long-reaching advertising it deserves (Read more...)

By: Bizop Team
Published: June 12, 2017, 1:39 am
Marketing for Non-Marketers: Get Good at It by Learning to Love It Many of us don’t see ourselves as marketers, but it is something we have to do, and we have to be good marketers to grow our businesses. The only way to be good at something is to enjoy it, so let’s take a new look at marketing and see if we can become enthusiastic about the process.   What Is Marketing? Marketing is traditionally seen as preparing the ground for a sale, which is how many of us still see it, but many marketers use a much broader (Read more...)

By: Laurie Bennett
Published: May 31, 2017, 6:51 pm
Learn Digital Marketing Skills FREE via Google Primer Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded like something I could use since I own a blog and so I downloaded the Google Primer App. Today I received my first Primer lesson and it was really good so I thought I’d share it with you online marketers, or hopeful marketers and (Read more...)

By: Bizop Team
Published: March 2, 2017, 3:06 am
Why is omni channel marketing important? In 2002, the average Internet user would have interacted with two touch-points when purchasing an item. Less than 10% of users would use more than four touch points. Today, however, average consumers will use almost six touch-points when making an internet purchase. This means that sellers and business owners need to stay on top of where and how their audiences are buying their goods. The challenge is to make sure all channels are in sync. It also means that offline and online shopping experiences are becoming more and more congruent. This means that more (Read more...)

By: Bizop Team
Published: February 25, 2017, 10:11 pm
Marketing on a Small Budget A major overhead of most many businesses are the costs of marketing and promotion. These expenses can cover a wide range of different services from branding and web design to content and social media. Sometimes a marketing budget won’t stretch to cover everything, and in many cases trying to do everything with limited funds means you aren’t using your budget effectively. Marketing agency every1 explains how a business can make effective use of a smaller marketing budget. Maximizing Effectiveness The key to using a small budget properly is identifying the areas where it absolutely (Read more...)

By: Bizop Team
Published: February 25, 2017, 12:36 am
Marketing on a Small Budget A major overhead of most many businesses are the costs of marketing and promotion. These expenses can cover a wide range of different services from branding and web design to content and social media. Sometimes a marketing budget won’t stretch to cover everything, and in many cases trying to do everything with limited funds means you aren’t using your budget effectively. Marketing agency every1 explains how a business can make effective use of a smaller marketing budget.   Maximizing Effectiveness   The key to using a small budget properly is identifying the areas where (Read more...)

By: Bizop Team
Published: February 24, 2017, 5:47 pm
Add Affiliate Programs to Monetize Your Website The primary objectives of every business website are to enhance online visibility and boost sales. However, did you know you can also monetize your website with affiliate programs? The Forex affiliate network is just one example of an affiliate marketing program that will pay you for posting links or banners on your site. You get paid when you direct prospective customers to their trading partners. If your site has a bit of traffic…this could be something for you to explore. Affiliate programs are the least expensive marketing strategies that exist today. Besides (Read more...)

By: Bizop Team
Published: February 22, 2017, 5:12 am
Anik Singal and Micro-moment Marketing   It’s no news that consumers prefer digital media over traditional media in exploring and making decisions every day. For this reason, marketers devote billions of dollars to make sure their ad messages get to their target customers. Among the different types of digital media, mobile has continued to lead in a race for the consumers’ soul. What makes mobile so attractive is its relationship with the Internet. So once again, the leadership role of mobile in digital consumer marketing is in the news.   It was in 2013 when an Internet Trends Report revealed (Read more...)

By: Bizop Team
Published: February 20, 2017, 4:39 am
Don’t Give Up On Past Customers, Re-Engage Them With These Tips Source: Marketing Land www.marketingland.com Writer: Joanna Lord Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus. Here Are a few great tips to re-engage your customers. Customer engagement So, how can we re-engage our past customers? There are a number of authentic and mutually beneficial ways (Read more...)

By: Bizop Team
Published: February 17, 2017, 8:44 pm
10 Things You Should do to Market Your Business Online   Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here are some easy steps you can take to boost your exposure and ultimately draw in more customers.   Figure Out Your Goals   Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a (Read more...)

 
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