Published: February 2, 2017, 11:00 pm
As an entrepreneur, chances are you are always hearing the term product market fit. The meaning of this term is often unclear and the importance often left unknown. Product market fit means finding what the best target market is for your product.
For a startup, this could make or break your business. If you have a great product but are targeting it towards the wrong people, your business will fail. Every product must fulfill a need and even the smallest of niches can meet the criteria.
Entrepreneurs often find the problem their product solves, but fail to find the (Read more...
Published: April 4, 2016, 10:00 pm
With the success of innovative ventures like Uber and Airbnb, it’s no secret that the sharing economy is turning into a booming business for B2C.
And no wonder. The concept of sharing one’s goods and services is perfectly suited to consumers who would rather handle business themselves, than go through a middleman.
Yet there’s one area that seems to be lagging behind B2C when it comes to the sharing economy: B2B.
It makes sense that this sector might not have seen as much success in the sharing economy, especially since it doesn’t function on the same peer-to-peer business model (Read more...