Published: February 5, 2017, 5:00 pm
In crowded, competitive industries, unique standouts are increasingly difficult to spot. Brand exposure is often limited to on-shelf product, digital ads, and other sterile, removed interactions.
However, for companies whose products or services are used for web building, hackathons may hold the key to a more accelerated product rollout and could also offer opportunities to boost brand awareness. They let anyone who provides a service that can be utilized by someone building a business online get in front of the makers who would use that service.
Non-tech titans like McDonalds and Samsung continue to build momentum and interest around (Read more...