Published: January 17, 2017, 2:30 pm
In 2017 things aren’t what they used to be. Major institutions and the minutiae of modern life — the latter of which includes ordering food delivery, getting around town and even dating — have seen a major facelift since the turn-of-the-century tech boom. Workers worldwide (including 24 percent of Americans in the past year alone) have adapted to the prevalence of money-making opportunities that are specifically internet- or app-based, creating a substantial pool of industry-specific talent that are ready to put their skills to use.
The advent of the sharing economy
The sharing economy, often referred to as the (Read more...
Published: December 13, 2016, 9:32 pm
Love it or consider it a waste of time, social media has become a big part of how the best companies attract the best employees. Companies spend a significant amount of time building their brands and developing their online personas so that they can attract the best candidates for their open positions.
Recruiting new employees through social media is like many other recruiting efforts. It must be done with caution, and employers should remember that it is a two-way street. They may want to screen candidates’ Facebook profiles, but they should remember that candidates will also be looking the (Read more...
Published: December 13, 2016, 4:41 pm
Twitter can be an extremely powerful sales tool for freelancers, particularly if they work in design or copywriting. It can help generate leads, establish a personal brand, build credibility, nurture relationships and close deals. It also provides freelancers with a direct path to purchase-ready consumers and industry leaders.
I've been using Twitter for many years and have built relationships all over the world that have paid dividends. However, many freelancers using Twitter aren’t generating the results they want, and probably because they are spending too much time on activities that don’t provide a lot of value.
It's so easy to (Read more...
Published: December 9, 2016, 8:16 pm
Crowdfunding has exploded as an opportunity for companies to raise money before ever putting together a product or having to worry about manufacturing costs. This also works as a way to engage with customers, presell units, and gain press/marketing exposure all with relatively little resources upfront.
Recently, four college freshman launched a Kickstarter campaign to fund their new product, Band.it. What started as an idea while they were still in high school became an overnight sensation. They didn’t have degrees in business or engineering, nor did they have enormous funding behind them. These are the five steps they followed (Read more...