Published: October 17, 2016, 3:00 pm
How many software solutions, Web applications, or plug-ins do you sign into daily to run your small business? The answer is probably more than you think.
My guess is that you use a minimum of five tools regularly, without even thinking twice. And that’s the beauty of technology. In the tech-driven world, there’s an available solution to enhance nearly every process in a small business, including accounting, project management, payroll, customer support, document management, and, of course, marketing and sales. Small businesses today have the advantage of growing their sales and managing their operations much more resourcefully than they (Read more...
Published: October 16, 2016, 6:00 pm
Most startups fail within the first year struggling to find early traction. Getting your first customers is always challenging and also a significant milestone for any startup. No matter how great your business idea is, if you don’t have customers to validate it, you don’t have a sustainable business.
The importance of early adopters
Early adopters are a unique kind of customers, and they are invaluable to a startup. They understand that there will be errors in the first versions of your product, they don’t need testimonials, and they’ll offer valuable feedback so you can build the tool in (Read more...
Published: September 27, 2016, 7:00 pm
Knowing your product is something entrepreneurs often underestimate. They assume they know their product because they can reel off its stats.
But you need to dig deeper than that if you’re going to keep your customers coming back for more. The fact is most businesses fail and entrepreneurs find it challenging to sell their products.
Knowing who your product can help and understanding the difference between a feature and a benefit will help you to sell more of your products and services.
Take Salesforce as an example of a company that knows how to do this. One of the (Read more...
Published: April 12, 2016, 7:00 pm
I have been actively buying established websites for about seven years now. During that time I have made some big mistakes and also had some big wins.
Through a lot of trial and error I have learned that there are certain questions that you must ask before you buy that can make or break the success of the website.
1. Can the Sales Process Be Automated?
One of the biggest things I look for when buying an existing website, and highly recommend if you are new to the online business world, is sales process automation. In other words, if you can (Read more...