Published: December 16, 2016, 12:00 am
Nirmal Gyanwali, the founder of a Sydney-based web design agency Nirmal Web Studio, shared with us on how being Nepalese influences his business philosophy. While it may sound more spiritual than business-sounding, it makes much sense. Interestingly, this philosophy is universal and quite a simple concept.
It is common knowledge that most people prefer dealing with honest and ethical businesses. Customers favor kind and attentive service providers with overall positive attitude. Moreover, stakeholders appreciate businesses with clear vision and mission.
In a nutshell, Nepalese culture focuses on humility and doing good to others or —in business— stakeholders. The ultimate (Read more...
Published: May 24, 2016, 9:00 pm
Unless your business is one that thrives on one-time interactions, customer retention is key to your business ultimately being successful.
Not only is customer retention less expensive, with a higher ROI than customer acquisition, it also leads to benefits like improved brand reputation, and word-of-mouth recommendations.
The problem is, even with a fantastic product or an objectively advantageous value to your company, it’s hard to keep your customers around for long.
There are too many choices, and brand loyalty is hard to come by these days.
But with these seven simple actions, which stand above and beyond the “norm (Read more...
Published: May 12, 2016, 6:00 pm
There is virtually nothing you can’t buy online.
But even if you aren’t physically going to a store, you’re still shopping, looking at products, weighing pricing, and taking time to consider what you want, when you want it, or even if you actually want it.
Subscription services are made for people who really hate shopping, even with the ease of doing it from your smartphone. It’s still something that takes time and effort.
Wouldn’t it be better just to get whatever you need when you need it? Without having to think about it? And at a fixed price (Read more...
Published: April 22, 2016, 7:00 pm
Building customer relationships and developing brand loyalty is paramount to running a successful business.
If you don’t create the right type of customer-focused atmosphere, your customers may support your competitors, instead.
According to a recent survey by RightNow, 89 percent of consumers will no longer do business with a company after a poor customer service experience.
Make it a point to foster a customer centric environment, and it will pay off. Approximately 86 percent of consumers will pay up to 25 percent more for a better customer experience.
Rivalry amongst competitors is intense and it’s imperative you not only (Read more...