Published: May 24, 2016, 9:00 pm
Unless your business is one that thrives on one-time interactions, customer retention is key to your business ultimately being successful.
Not only is customer retention less expensive, with a higher ROI than customer acquisition, it also leads to benefits like improved brand reputation, and word-of-mouth recommendations.
The problem is, even with a fantastic product or an objectively advantageous value to your company, it’s hard to keep your customers around for long.
There are too many choices, and brand loyalty is hard to come by these days.
But with these seven simple actions, which stand above and beyond the “norm (Read more...
Published: May 3, 2016, 3:00 pm
Just like Marlon Brando said in The Godfather, "I'm gonna make him an offer he can't refuse," you need to make your customers an offer they can’t refuse.
Customer acquisition time can be long and extended because it takes time to convince customers that they need your product, and only your product.
Making your case to customers in the SaaS industry is a complicated process that involves a variety of marketing and sales steps, all with the single goal of converting prospective buyers into paying customers.
The funnel is structured in a way to pull potential customers from (Read more...