Published: February 22, 2017, 5:12 am
Anik Singal and Micro-moment Marketing
It’s no news that consumers prefer digital media over traditional media in exploring and making decisions every day. For this reason, marketers devote billions of dollars to make sure their ad messages get to their target customers. Among the different types of digital media, mobile has continued to lead in a race for the consumers’ soul. What makes mobile so attractive is its relationship with the Internet. So once again, the leadership role of mobile in digital consumer marketing is in the news.
It was in 2013 when an Internet Trends Report revealed (Read more...
Published: February 17, 2017, 8:44 pm
10 Things You Should do to Market Your Business Online
Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here are some easy steps you can take to boost your exposure and ultimately draw in more customers.
Figure Out Your Goals
Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a (Read more...
Published: December 29, 2016, 1:46 am
I don’t care much for football. But I do care about this:
An average of 114.4 million American TV viewers watched the Super Bowl in 2015.
And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll come from those following along on Twitter.
It’s not just the Super Bowl—the Grammys, the Oscars, and other high-profile events all present great opportunities for brands to be part of big conversations.
But the reason you should follow these events, even if you’ve got (Read more...