Published: September 13, 2017, 2:07 am
4 Tips on Creating Solid Brand Awareness in Canada
Are you looking to start up a business, but have no idea how to go about creating the brand awareness to actually promote it? Brand awareness is important because it’s often the first step in building advertising objectives, so those who have no brand awareness are likely to find themselves with minimal leads and little customer engagement.
1. Promotional Products
The use of physical objects—key chains, shirts, pens, etc.—continues to be one the most effective ways to create and spread brand awareness. Everyone likes free stuff, and to that end there (Read more...
Published: July 25, 2017, 12:39 am
How to Write Compelling Content
To write compelling content is a choice.
Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources.
The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
RELATED ARTICLE: 6 TIPS TO GET THE MOST VALUE FROM YOUR QUALITY WEBSITE
Why You (Read more...
Published: June 21, 2017, 2:41 am
Base Your Marketing Choices on Cost-Effective Solutions
Cost-effective marketing solutions can communicate the substance of your business and put you on the road to success.
For example, a focus on content marketing doesn’t have to be a huge expense. But it can give your business a much-needed boost. Just focus on providing quality content and the results are sure to follow.
When you upgrade your online content marketing to maximize SEO (Search Engine Optimization), you can be sure that you’re making the best use of your marketing budget. Such a strategy will give your business the cost-effective, long-reaching advertising it deserves (Read more...
Published: May 31, 2017, 6:51 pm
Learn Digital Marketing Skills FREE via Google Primer
Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded like something I could use since I own a blog and so I downloaded the Google Primer App.
Today I received my first Primer lesson and it was really good so I thought I’d share it with you online marketers, or hopeful marketers and (Read more...
Published: February 22, 2017, 5:12 am
Anik Singal and Micro-moment Marketing
It’s no news that consumers prefer digital media over traditional media in exploring and making decisions every day. For this reason, marketers devote billions of dollars to make sure their ad messages get to their target customers. Among the different types of digital media, mobile has continued to lead in a race for the consumers’ soul. What makes mobile so attractive is its relationship with the Internet. So once again, the leadership role of mobile in digital consumer marketing is in the news.
It was in 2013 when an Internet Trends Report revealed (Read more...
Published: February 17, 2017, 8:44 pm
10 Things You Should do to Market Your Business Online
Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here are some easy steps you can take to boost your exposure and ultimately draw in more customers.
Figure Out Your Goals
Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a (Read more...
Published: December 29, 2016, 1:46 am
I don’t care much for football. But I do care about this:
An average of 114.4 million American TV viewers watched the Super Bowl in 2015.
And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll come from those following along on Twitter.
It’s not just the Super Bowl—the Grammys, the Oscars, and other high-profile events all present great opportunities for brands to be part of big conversations.
But the reason you should follow these events, even if you’ve got (Read more...