Business Online Journal
By: Lisa Cozad
Published: February 22, 2016, 6:00 pm
“We have to talk.” Your heart sinks a little, and you brace yourself for what comes next: the breakup speech. Sometimes “the talk” is a way to let you down gently. Sometimes your (former) other half skips the niceties and goes straight for the jugular: you’ve done this or that wrong, you just don’t listen or you’re not delivering the results you promised. This isn’t a complicated lovers quarrel; no, this is the breakup between an agency and a client. When a client initiates the breakup, it’s up to the agency to woo the client back or know (Read more...)