Business Online Journal
By: Editorial Staff
Published: May 11, 2016, 7:00 pm
South by Southwest (SXSW) started out in 1987 as a music and media festival based in Austin, Texas. Although it continues to be the largest music festival of its kind, it is now branded as SXSW Music Film Interactive to reflect how it has grown to become what some critics term a zoo of celebrity spotting, high-tech wizardry, and small-business breakthroughs. This year's mid-March conference even featured an appearance by Barack Obama, whose interest in science, technology and gadgetry has earned him the title of "Geek-in-Chief." As Venture Beat notes, “SXSW kicked off this week with thousands of marketers (Read more...)

By: Matt Lenhard
Published: March 28, 2016, 2:00 pm
If you’re a small business owner, 2016 will likely be a time of significant change. From opportunities that will arise from technological innovation to potential long-term demographic, political, and financial changes, 2016 could herald new challenges or paths forward for your company. To be able to adapt and adjust to these trends, it’s key that you stay on top of what’s happening. Here are seven trends that you should be paying attention to this year: Related Article: 20 Social & Digital Trends That Will Impact Marketing in 2016 1. The Rise of Fintech The rise of financial technology companies is (Read more...)