Published: April 7, 2016, 6:00 pm
Andrew Carnegie made an immense fortune establishing the American steel industry during the late 19th century.
Then he gave almost 90 percent of his fortune to charities, universities and foundations.
This sort of philanthropy was emulated by many of his fellow Gilded Age industrialists whose ventures resulted in great wealth.
Contemporary counterparts (e.g., Bill Gates and Mark Zuckerberg) continue the tradition.
But while the first corporate philanthropists tended to donate to causes related to the arts, education and scientific research, today’s corporate giving strategies aim to make a difference in the local as well as global communities where they do (Read more...
Published: February 23, 2016, 8:00 pm
Small businesses often feel like they can’t compete against the big players in their industry, but I’d argue against that.
Sure, you may not have the deep pockets of a large corporation, but there are still plenty of reasons why a customer should choose you over the competition...no matter their (or your) size.
Here’s how you can stand out against the behemoths.
Related Article: Always Be Creating: How Successful Entrepreneurs Get Inspired
1. Be Nimble When They Can’t
Being able to quickly pivot when your industry or technology requires it is essential to remain competitive. And here’s a secret: (Read more...
Published: February 19, 2016, 7:00 pm
Consumer relations have come a long way over the past few decades. As tech and entrepreneurship become increasingly mainstream, expectations of companies have changed. People want more.
They’re generally justified in their mindset, too. After all, we live in a world in which the average consumer has virtually unlimited access to information, reviews, and alternatives.
It’s up to companies to offer a good product, but not just for the sake of market competition. They have a philanthropic obligation to their customers and their competition alike.
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People Buy Brands, Not (Read more...