Published: March 2, 2017, 12:52 am
Today we rely on computers more than ever before. Many small businesses do almost everything online and it makes sense. The internet provides the perfect place to buy, sell, update and engage customers, generate leads and promote your brand’s awareness. However, as online communication and reliance has grown, so too has cyber crime. Unfortunately for all of us, small organizations are often prime targets for cyber criminals. Statics show that 71% of cyber-attacks happen to businesses with less than 100 employees.
What can you do to protect your small business?
A security breach could cost you thousands (Read more...
Published: February 24, 2017, 10:14 pm
Storage Ideas for Space-Starved Startups
Business storage; the how, the where and the when. It is the key to efficient selling and stock control. The bigger the space, the more complicated it gets to keep track of everything. Regardless of your stock level during the startup phase, putting methods and systems into place early can most certainly help you be organized and efficient into the future. Here are a few ideas for you:
Cloud Based/Online Storage
The smartest start-ups get their cloud storage organized as one of their first jobs, and as a matter of priority. For security (Read more...
Published: February 24, 2017, 9:23 pm
How to Make Your Office Feel Like Home
Creating the perfect office environment can be extremely tricky, which is why organizations often call in experts such as the Penketh Group.
On the one hand, the office is a professional working space. It needs to be geared up for maximum efficiency and productivity. However, it’s also important to make the workplace feel comfortable and pleasant for your employees. This is essential for staff morale and also to improve staff turnover rates.
But how do you make an office feel more like home, while still ensuring it’s a professional work space?
Here (Read more...
Published: February 17, 2017, 8:44 pm
10 Things You Should do to Market Your Business Online
Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here are some easy steps you can take to boost your exposure and ultimately draw in more customers.
Figure Out Your Goals
Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a (Read more...
Published: February 16, 2017, 4:30 am
3 Steps to Start a Seasonal Business
More entrepreneurs than ever are starting seasonal businesses. These might be accountants who put together tax firms in the spring or holiday proprietors who create pop-up stores for Halloween or Christmas. Either way, these types of seasonal businesses have a very specific window to launch. After all, they need to make as much money as possible before their season has passed. That means they don’t have time for complex problems and convoluted contracts. Follow these 3 tips to get your business launched in a few weeks so you can take advantage of (Read more...
Published: February 13, 2017, 11:00 pm
Running a business involves a thousand little decisions and individual moments. It’s not just one grand success or failure, but a thousand tiny successes and failures that add up over time.
Ninety-nine point nine percent of these moments and decisions will have just a momentary, mild effect on your overall business success and the shape of your future. Making mistakes with some of these decisions or failing to seize these opportunities will result in valuable lessons that can help you improve the business going forward.
Only a small number of moments will define your company and its future. Failing (Read more...
Published: February 9, 2017, 5:40 am
Should Your Business Buy or Rent Space?
Many businesses rent their office or shop space and have never even considered the option of buying a building or a work suite. For many, the capital is not available, at least not at first, and so it is not an option. However, if you have been in business a few years and have a strong cash flow or already have the capital, there are some strong benefits for buying real estate. Let’s go over a few things here.
The advantages of buying
The first advantage of buying your property (Read more...
Published: February 7, 2017, 5:00 pm
At any given time, we have a number of ideas in our heads that we would love to see come to life. A business proceeds not just from an idea, but a burning desire to achieve something.
Aspiring entrepreneurs often underestimate the sheer and relentless amount of work that goes into setting up a business, running it and ensuring that it goes on to become a successful undertaking. It may start with a brilliant spark, but from procuring funding to setting up an office, to hiring people and selling others your idea — starting your own business is wildly rewarding (Read more...
Published: February 5, 2017, 5:00 pm
In crowded, competitive industries, unique standouts are increasingly difficult to spot. Brand exposure is often limited to on-shelf product, digital ads, and other sterile, removed interactions.
However, for companies whose products or services are used for web building, hackathons may hold the key to a more accelerated product rollout and could also offer opportunities to boost brand awareness. They let anyone who provides a service that can be utilized by someone building a business online get in front of the makers who would use that service.
Non-tech titans like McDonalds and Samsung continue to build momentum and interest around (Read more...
Published: January 26, 2017, 3:13 am
Keep Your Staff Motivated Through a Long Sales Incentive
A sales incentive can sometimes go on for weeks, or even months, at a time. Events and incentive provider, Corporate Rewards, explains how you can keep staff engaged throughout even the longest sales incentives.
Outline the goal
It is important that your entire sales team is aware of what they are working towards, highlighting what they stand to gain from performing well in a sales incentive.
This could be a travel trip, vouchers, or other prizes. The key to keeping a sales team engaged and motivated is reiterating that (Read more...