Published: February 8, 2017, 5:00 pm
It's a big question in the business space: Is it better to self-publish a book or pitch it to a big publisher? It comes back to why you're publishing a book in the first place. And with self publishing becoming easier than ever, Amazon has become loaded with best-sellers.
Books published in 2016 only have about a 1 percent chance of ever seeing the shelves of a bookstore, begging the question: Why publish at all? Well, that’s the wrong question. The question that the savvy entrepreneur should be asking is: Why use a publisher at all?
In 2015, Jared (Read more...
Published: May 19, 2016, 1:00 pm
Branding is one of the major pain points for entrepreneurs.
Small businesses find this the most difficult part of gaining traction with their brands, and most give up within five years of opening according to research.
But this guide is going to help you with that. You are going to learn about some of the major mistakes that small businesses tend to make so you can survive your first year of entrepreneurship.
Related Article: Real Talk: 6 Things No One Told You About Personal Branding
Failing to Understand Brand Power
A strong brand is extremely advantageous, from the perspective (Read more...
Published: April 8, 2016, 4:00 pm
For much of the 20th century, businesses dictated pretty much everything to consumers, from styles to trends to pricing to priorities, through top-down advertising messages.
Brands told consumers how they should outfit their homes, feed their kids, stock their pantries, and more, regardless of how consumers lived their lives or whether or not these brand decrees met their needs.
Fast-forward to the 21st century, and all that changed with the advent of online technology and social media.
Through blogs, as well as social platforms such as Facebook, Twitter, and more recently Instagram and Pinterest, consumers gained a voice in (Read more...
Published: March 16, 2016, 6:00 pm
Your brand communicates what your business is all about and what it delivers to its customers.
It’s the tool that builds your reputation and helps you stand out from the crowd.
Unfortunately, there’s a good chance that your business is missing the ‘oomph’ factor that makes other brands compelling.
In this case, your brand needs a makeover, i.e: your brand needs to rebrand.
By choosing to rebrand, you’ll be able to improve your relationship with your customer base, spread brand awareness, and establish emotional connectivity.
Related Article: Logo Remixes: Are These Big Brand Logo Changes Hits or Misses?
Ensuring that (Read more...