Business Online Journal
By: Al Gomez
Published: May 16, 2016, 7:00 pm
If you were given a choice right now, which would you spend money on: a Tiffany & Co. sterling silver bracelet, or a three-day trip to the Bahamas? This new shift in spending is most evident on social media platforms, where consumers, especially Millennials, post status updates and pictures of, you guessed it, experiences. From their recent vacation to the Alps, brunch with friends at the famous coffee shop downtown, to snap shots of the pizza delivery guy carrying a bouquet of roses: buyers are getting less concerned with expensive merchandise and opting for more priceless moments. When did (Read more...)

By: Razvan Gavrilas
Published: May 2, 2016, 7:00 pm
It's essential to channel your efforts into gaining market intelligence. That is the amount of contextualized information which is relevant to a company and its markets, gathered for the purpose of identifying opportunities. A market’s development metrics can ease your way into increasing the market share through market assessment research. The thorough analysis of the external market environment has a crucial role in moulding the foothold of a company in the market, and being up to date with the online research is part of that challenge. There are numerous criteria of classifying the online research. For instance, depending on (Read more...)