Published: August 10, 2017, 10:56 pm
Internships: 3 Reasons Why Your MBA Is Incomplete Without One
Perhaps, on your way to owning your own business, you’re studying for a master’s degree in business, an MBA. Consider that an internship with your MBA program can be critical to your success.
An MBA program with internships at reputable companies will give you a competitive edge in your field. Such a program will offer a space for testing your learning. It will also allow you to put the practical skills you obtained in the classroom to use. Furthermore, it will provide you with strong references upon graduation. Then, too, the connections you’ll gain within your industry will (Read more...
Published: August 10, 2017, 7:40 pm
Choosing a Custom Solution Provider For Website Design & Development
It’s time to refresh the process on how you hire a web development firm for projects that demand creativity, and high-end web design/programming to make it work. There are a number of factors that add up to an aesthetic, functional and reliable website, be it for an ecommerce store, a social networking platform, or a simple business website. A talented team plus significant experience in custom design services are two major attributes of a professional agency. But how can you judge the talent and expertise of an agency before hiring (Read more...
Published: August 10, 2017, 7:40 pm
It’s time to refresh the process on how you hire a web development firm for projects that demand creativity, and high-end web design/programming to make it work. There are a number of factors that add up to an aesthetic, functional and reliable website, be it for an ecommerce store, a social networking platform, or a simple business website. A talented team plus significant experience in custom design services are two major attributes of a professional agency. But how can you judge the talent and expertise of an agency before hiring them? There are a few parameters that can help you (Read more...
Published: August 10, 2017, 4:35 pm
You think you’ve done all the right things for your website security. Followed all the best practices. Invested in all the right solutions. You’ve got a web application firewall, DDoS protection, bot access control, the list goes on. In spite of all this, your website is suddenly slapped with a big fat Not Secure label in Chrome, right up in the address field for everyone to see.
The saying used to be that you can’t fight city hall, but that idiom needs an update for the 21st century because you know who you can’t fight today? Google. Here’s what you (Read more...
Published: August 10, 2017, 12:02 am
Turn to SMS for Both Routine Tasks and Irresistible Marketing Solutions
If you’re like most business owners, managing resources in your company is not an easy task. And when resources seem scarce, effective marketing can fall by the wayside.
You’re probably looking for ways in which to promote your company and at the same time reduce costs. Have you ever considered reconfiguring your business model to become more efficient? Believe it or not, much of your daily routine, including managing internal human resources, can be reduced to well managed computerized activities.
And if you can free up your time (Read more...
Published: August 9, 2017, 3:50 pm
Local search engine optimization is essential for small businesses; more so than major corporations. It is critical to small businesses because they cannot survive without their local customer base finding and using them. Let’s look at each of these three reasons in greater detail so you understand the importance of local SEO.
Local SEO Is Something You Can Win
Local search engine optimization or local SEO refers to showing up in local search results. Instead of ranking in a general search for insurance policies, local SEO would focus on insurance in X city or a car insurance suburb name. The (Read more...
Published: August 9, 2017, 1:32 am
5 Metrics to Track During an Influencer Marketing Campaign
Whether you’re interested in building your brand, generating website traffic, making sales, or just about any other specific objective, influencer marketing will likely be the road that leads to the most impressive results.
It’s Complicated, Though
There is a virtually endless array of sub-flavors of influencer marketing. They range from celebrity endorsements to niche industry thought leaders to employee advocacy.
According to a 2016 study by Linqia, 86% of marketers surveyed said they used influencer marketing in 2016. Of those, 89% had the objective of creating authentic brand content (Read more...
Published: August 9, 2017, 1:26 am
Why a VPN Is Essential for Your Small Business
A virtual private network, or VPN, can have many uses for small businesses. However, before we get too deep into how it can benefit your business, it’s important to understand what it is and how it works.
What Is It and How Does It Work?
First, let’s think of your internet traffic as individual hand-written letters. When you send a letter, you place it in an envelope and send it through the mail to a designated address. Under most conditions your hand-written letter gets delivered to its intended destination.
Now, what (Read more...
Published: August 9, 2017, 1:20 am
Empowering New York City’s Women Entrepreneurs
Women entrepreneurs are taking ground in the push for equal rights for women in the workplace.
For decades, female employees pressed for access to the same opportunities and treatment as their male counterparts. This became especially true as women penetrated some fields that men had dominated for years.
But women entrepreneurs do not have to push for their rights in the workplace. Instead, they decide whom to hire and whom to work with in their firms. In New York City in particular, women are succeeding in business because of empowerment programs in place there.
RELATED (Read more...
Published: August 7, 2017, 11:40 pm
6 Things Small Businesses Need to Know About Ecommerce in 2018
So you’re looking to take your first tentative steps into the world of online business? Or perhaps you’re already selling in a physical store and want to make the switch to ecommerce instead?
From industry growth to payment gateways, this article looks at the most recent trends of 2017 and predicts how you can stay ahead of the pack in the industry this coming year.
RELATED ARTICLE: 6 TIPS FOR STARTING AN ECOMMERCE BUSINESS
#1: The ecommerce industry is still growing, but it’s more competitive than ever.
As (Read more...