Published: July 26, 2017, 11:51 pm
Promotional Items: A Classic Method for Increasing Brand Awareness
While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed.
Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Why do they bother?
Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing (Read more...
Published: July 26, 2017, 11:49 pm
How to Prepare to Run Your Own Business While Still in School
A lot of people have a dream of one day running their own business. They go to school with this goal in mind, dreaming of graduating with a degree and then starting up their business one day. However, you don’t have to wait until you graduate to start preparing to run your own business. There are many things you can start doing while you’re in school, and by taking these steps early, your business can hit the ground running once you graduate.
RELATED ARTICLE: LAUNCHING YOUR DREAM (Read more...
Published: July 26, 2017, 11:46 pm
This 3-Step B2B Marketing Plan Will Bring You More Sales
I get it: You’ve read your fair share of online articles about B2B marketing strategies, haven’t you?
And if I’m guessing right, most of those write-ups are generic—borderline useless. You can’t imagine why anyone would even take the time to write such a piece.
Don’t worry. This article isn’t one of those.
If you’re sick and tired of reading pointless articles about B2B marketing that trick you into reading them by claiming they’re “must-read guides,” then you’re in the right place.
I’m going to share with you a 3-step (Read more...
Published: July 26, 2017, 11:39 pm
The Art of SEO: How to Increase Your Search Ranking
Constantly changing algorithms and new developments make search engine optimization (SEO) more of an art than a science. To say the least, it can be difficult to achieve or maintain a high search engine ranking. Every time Google or another search engine makes a change to their algorithm, it can wreak havoc on the world of SEO. The field is dynamic, so business owners need to constantly monitor the latest developments in order to avoid falling behind the competition.
Outsourcing Is a Viable Option
Many entrepreneurs and small business (Read more...
Published: July 25, 2017, 1:39 pm
It’s no secret the ecommerce opportunity is large – online sales grew faster in 2016 than the previous three years. But with big sales come big demands and customers have come to expect simple, one-click shopping with speedy shipping options. Providing the “Amazon experience” on your own is costly, time-consuming and can hold you back from giving your business the attention it needs to grow. It doesn’t have to be that way. A variety of new, accessible tech tools can help automate routine internal process and tedious administrative work. Here are the top four aspects of your ecommerce business (Read more...
Published: July 25, 2017, 12:41 am
Five Places You’ve Probably Forgotten to Put Your Logo
For sure you’ve placed your logo everywhere you can think of. For instance, you’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging. But where else can you display your logo, the all-important image that represents your brand?
Here’s a roundup of five places you might have missed:
RELATED ARTICLE: BUILDING YOUR BRAND: WHAT EVERY ENTREPRENEUR SHOULD KNOW
1. As Your Favicon
A favicon (short for “favorite icon”) is that tiny icon you see next to a website’s name on an (Read more...
Published: July 25, 2017, 12:39 am
How to Write Compelling Content
To write compelling content is a choice.
Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources.
The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
RELATED ARTICLE: 6 TIPS TO GET THE MOST VALUE FROM YOUR QUALITY WEBSITE
Why You (Read more...
Published: July 25, 2017, 12:38 am
6 Tips for Starting an Ecommerce Business
More than 200 million shoppers are going to be spending money online this year. There’s never going to be a better time to start that new ecommerce business you’ve been thinking about. If you want to start an ecommerce business and sell products online, this checklist will guide you through it.
1. Find a Business Name
After you’ve decided what it is that you are going to be selling, you need to settle on a business name that is memorable and unique. This helps consumers to remember you. To ensure your ideal business name is (Read more...
Published: July 25, 2017, 12:28 am
Getting the Most out of Your Cloud System
Too many businesses aren’t getting the most out of their cloud set-up. They just view it as somewhere to store data, a way to save money and keep their information safe. However, the cloud also offers companies a large number of other functions and options that can bring real benefits.
These benefits aren’t anything fancy or complicated, but they will give your business a bit of an edge. If you have an existing cloud system and you’re not sure how to get the best out of it, then you should bring in (Read more...
Published: July 24, 2017, 4:20 pm
We’re pretty sure that every single person reading this has, at one time or another, thought about trying to build an app. And we bet that time probably coincided with reading something about the astronomical revenue generated by games like Flappy Bird or Pokemon Go.
For the vast majority of us building an app from scratch is something that is, and will remain, beyond our reach. After all, even simple apps like Flappy Bird require a decent amount of technical knowledge (and plenty of patience) to put together.
That’s precisely why app builder software – like AppInstitute – is a (Read more...