Published: March 8, 2017, 1:54 am
What is Augmented Reality?
Mobile augmented reality is still quite young but it is already attracting a lot of attention. It is the process of overlaying digital information onto the real world. Think of experiencing an app by a rock band where you can insert yourself into the concert and jam right along with the band. Technically impressive…yes! The business model and how you can make money with it is clearly still evolving.
That’s a polite way of saying mobile “AR” is really cool but no one knows how to use it yet but that doesn’t (Read more...
Published: March 2, 2017, 3:06 am
Why is omni channel marketing important?
In 2002, the average Internet user would have interacted with two touch-points when purchasing an item. Less than 10% of users would use more than four touch points. Today, however, average consumers will use almost six touch-points when making an internet purchase. This means that sellers and business owners need to stay on top of where and how their audiences are buying their goods.
The challenge is to make sure all channels are in sync. It also means that offline and online shopping experiences are becoming more and more congruent. This means that more (Read more...
Published: March 2, 2017, 12:52 am
Today we rely on computers more than ever before. Many small businesses do almost everything online and it makes sense. The internet provides the perfect place to buy, sell, update and engage customers, generate leads and promote your brand’s awareness. However, as online communication and reliance has grown, so too has cyber crime. Unfortunately for all of us, small organizations are often prime targets for cyber criminals. Statics show that 71% of cyber-attacks happen to businesses with less than 100 employees.
What can you do to protect your small business?
A security breach could cost you thousands (Read more...
Published: March 1, 2017, 9:33 pm
The business world seems like it caters to extroverts. And that makes sense: As a business owner, you need charisma to lead a team, negotiate with partners and engage with them regularly. In addition, you need to network with new people and improve your client relationships.
Related: 5 Mega-Successful Entrepreneurs Who Are Introverts
For an introvert, therefore, these responsibilities may seem intimidating, or even overwhelming, to deal with. Introverts tend to prefer quieter, solitary environments; but does that mean it’s impossible for them to be successful entrepreneurs?
Of course not. If you’re an introvert, you have your own strengths (Read more...