Published: September 30, 2016, 3:00 pm
Holiday season is around the corner. We’ll soon be seeing autumnal themed storefronts, pumpkin spiced beverages at Starbucks, and even tinsel in a couple of stores that want to get in on the action particularly early.
But this season also brings with it a certain level of stress for both customers and the stores at which they are spending their money.
Holiday shopping affects both consumers (B2C) and the retail stores stocking up for the holiday via their wholesalers (B2B), requiring them to carefully plan ahead.
Businesses who prepare for the holiday season early, however, will no doubt reap the (Read more...
Published: September 29, 2016, 4:00 pm
Let’s face it, part of the reason so many new businesses exist today is because capital is no longer a major issue. You can start a small business on literally a shoestring budget and get to work within a week.
The problem is that running a business still costs plenty, and that’s either going to come out of your wallet or out of your time bank because time is precious to entrepreneurs.
Statistics show that waiting for venture capital is often not worth the time investment and the SBA states that of all 600,000 new businesses started each (Read more...
Published: September 27, 2016, 7:00 pm
Knowing your product is something entrepreneurs often underestimate. They assume they know their product because they can reel off its stats.
But you need to dig deeper than that if you’re going to keep your customers coming back for more. The fact is most businesses fail and entrepreneurs find it challenging to sell their products.
Knowing who your product can help and understanding the difference between a feature and a benefit will help you to sell more of your products and services.
Take Salesforce as an example of a company that knows how to do this. One of the (Read more...
Published: September 22, 2016, 8:00 pm
The answer to that question can be summed up with one word: No. However, there are a lot of factors to consider.
This context is what defines the recommendation that you do not pitch those venture capital firms that have already invested in a direct competitor.
Here are a few reasons why you should look elsewhere for funding or further explore whether or not there might be some opportunity to work together.
There Might Be a Conflict of Interest
It is a conflict of interest for the VC and they have a fiduciary responsibility to the company they have already (Read more...