Published: March 22, 2016, 7:22 pm
Technology has been rising at a dramatic rate in recent years, leading to a boom in internet retailing. 2015 saw a record rise in online purchasing with predictions from experts that this will increase by up to 45% during 2016. With a typical e-commerce package being composed of 40% air higher shipping costs now penalise those who package inefficiently with methods including excess cushioning products and extreme box size. Shipping fulfilment is necessary for all home e-commerce businesses, this guide will show how start up e-retailers can deliver their items effectively, reducing the risk of damage while avoiding wasting both (Read more...
Published: March 22, 2016, 7:00 pm
Congratulations! You’re about to add a service offering into your business.
As someone who provides services in my business, I know the exciting, yet challenging road you’ll face while you get your new service off the ground.
Service offerings are vastly different than product offerings. They’re intangible, which means building trust is more difficult.
You’re selling your intellect; not a product people can see, feel and touch before opening their wallet.
Even if your business already has a following of people who have purchased a product from you before, you’ll need to start from the beginning to build interest (Read more...
Published: March 22, 2016, 1:05 am
Growing a small business is one of the most challenging and rewarding tasks a person can aspire to and accomplish. From hiring your first real, full-time employee to realizing the space you’ve been using over your garage is no longer sufficient for the people and gear you need, a small business’s growth is big news.
Of course, that big news isn’t all good news. Growth is almost always accompanied by growing pains, and those growing pains often take the form of problems that need solving. When you’re an environmentalist, you also want to solve those problems in (Read more...
Published: March 21, 2016, 5:00 pm
You don’t have to go far to find Chinese investors like Venture Capitalists (VCs) or incubators, because they are already here and firmly ensconced in areas of the country where start-ups are popping up.
According to CB Insights, “Between 2007 and 2013 year-to-date, Chinese and Taiwan-based investors participated in more than 150 deals totaling $2.6 billion.”
There are many good reasons to partner with Chinese VCs, including the extraordinary amount of capital they are making available for U.S. investment, their willingness to partner to develop global growth opportunities for both countries, and their ability to help (Read more...
Published: March 18, 2016, 10:06 pm
Don’t get too excited. We aren’t for a second suggesting that you can become a pro footballer at your age, whatever that may be. Sorry, it’s just the truth! However, if you’re stuck for home business ideas and football is your one true love, you can capitalise on it and earn an income from making an app, depending on your skills. And yes, this can be home, so you’re in control. Here are a few considerations when making your football app.
Building The App Itself
Are you a pro developer? Don’t worry, not everyone is. But (Read more...
Published: March 18, 2016, 7:00 pm
Each month, we recognize one of the thought leaders in our writing community, the Market Expert Program.
Market experts are entrepreneurs, visionaries and mold-breakers. This could not be more true of this March's Market Expert of the Month, John Rampton.
John is the CEO of Due.com, a San Francisco based online payment platform. He's an entrepreneur, investor, online marketing guru and startup enthusiast.
Read his touching tribute to Dave Goldberg that was shared by none other than Sheryl Sandberg herself.
1. In three sentences or less, tell us “your story” as an entrepreneur.
Started from a (Read more...
Published: March 17, 2016, 7:00 pm
Studies show that customer retention strategies are the most popular way for small businesses to drive revenue growth, followed by investing in new customer acquisition activities and methods, according to this Small Business Report.
But what if a business is facing an even greater growth challenge: correcting a marketplace misconception about their products or services, or worse, differentiating itself in an industry that’s taken some serious reputation hits?
It’s hard to retain existing customers or acquire new ones if your company’s reputation has taken an unfair hit or misinformation is circulating about your products or services.
Mistakes happen. But (Read more...
Published: March 17, 2016, 12:10 am
Copyright: imilian / 123RF Stock Photo
How secure do you feel making online purchases and how much do you trust retailers with your personal details? Roughly one in four of us don’t trust online organisations with either our cash or valuable information. This could be having a huge impact on online sales and the efficacy of your home business.
Just imagine if there was an easy way to boost sales by as much as 25% in one fell swoop. That’s exactly what you can do by switching to using an https prefix from the more simple and insecure http.
The (Read more...
Published: March 16, 2016, 6:00 pm
Your brand communicates what your business is all about and what it delivers to its customers.
It’s the tool that builds your reputation and helps you stand out from the crowd.
Unfortunately, there’s a good chance that your business is missing the ‘oomph’ factor that makes other brands compelling.
In this case, your brand needs a makeover, i.e: your brand needs to rebrand.
By choosing to rebrand, you’ll be able to improve your relationship with your customer base, spread brand awareness, and establish emotional connectivity.
Related Article: Logo Remixes: Are These Big Brand Logo Changes Hits or Misses?
Ensuring that (Read more...
Published: March 15, 2016, 5:00 pm
If you’re a Shark Tank addict like the rest of us, then you’re familiar with Kevin O’Leary’s obsession with licensing deals.
He loves the thought of producing a product, handing the time consuming activities like sales, marketing, and customer service off to someone else, and then developing somewhat passive income.
And while this may work in some situations, Kevin O’Leary doesn't always get this one right.
Related Article: Spreading Cheer: How to Turn Happy Customers Into Your New Killer Sales Team
Licensing vs. Going Direct
When a brand moves from product development to product marketing and sales, it must consider (Read more...