Published: February 10, 2016, 11:00 pm
CEOs are, at the core of all their various responsibilities, storytellers.
Between serving as the public face of their companies and communicating strategy to stakeholders, a CEO is constantly framing and reframing the story of her company and her vision to a wide variety of audiences.
Here are some of the different kinds of presentations that CEOs need to be prepared to give on any given day, along with some tips on how to develop your skills within each type.
Related Article: Lead by Example: The Best Decisions Made by CEOs in 2015
1. Investor Pitch
According to a study (Read more...
Published: February 10, 2016, 5:11 pm
Do you have a particular set of skills that you would like to share with others? Do you have knowledge in a certain area and do you want to impart that knowledge? You don’t have to become a teacher to do this. In fact, the Internet has helped to make it quite easy to create and sell online courses and tutorials in a number of different ways.What Is Your Talent?What type of talent or skill do you have that other people might like to know? You might be surprised at the amount of knowledge you’ve acquired in certain (Read more...
Published: February 9, 2016, 3:00 pm
When executed well, a good meeting can provide a ton of benefits for a group of colleagues.
Getting together to go over project planning, communicate with external vendors, and finalize details is fundamental to any organization.
But just as colleagues can leave a meeting feeling accomplished, they can also leave feeling confused about what needs to be done.
Worse, they can exit a meeting feeling as though their time has been wasted – and when you’re in a busy company, every minute counts. That’s why you should be able to identify pain points in your typical meeting setup, and (Read more...
Published: February 8, 2016, 4:00 pm
Back in the day, Valentine’s Day proved the ultimate holiday for sweethearts.
Couples experienced cozy, romantic dinners amidst flickering candles and sparkling champagne, and gifts abounded – from imported chocolates to long-stemmed red roses to glittering jewelry.
But according to surprising research findings from Influence Central, our study of more than 600 women consumers revealed that they now have an entirely different view of Valentine’s Day – and it’s one that can upend how businesses approach the holiday.
Today, women say that the essence of Valentine’s Day has transitioned. They now focus more on recognizing a broader group of (Read more...
Published: February 4, 2016, 8:00 pm
Whether you have a retail brick-and-mortar, run your own small business and are looking for supplemental income, or looking for a way to monetize your hobbies, more and more people are leveraging online marketplaces like Amazon, eBay, Etsy and Jet to create more revenue streams.
The reality is that people are turning to these online marketplaces in the place of going into retail locations, so if you put your products where the customers are, you heighten your chances of selling.
Here’s how these online marketplaces can work for you.
The Online Environment Is Where People Are Shopping
According (Read more...
Published: February 4, 2016, 5:34 pm
Fitness is a billion-dollar industry. Everyone wants to get into better shape. They want to lose weight, tone, and build muscle. If you love fitness, you have the opportunity to turn that love into a lucrative business when you become a personal trainer.Benefits of Being a Personal TrainerFirst, there is the fact that you will be doing something that you actually enjoy, and that means that it will not actually seem like work. There are plenty of other benefits as well. When you are a freelance trainer, it means you get to pick and choose the clients that you (Read more...
Published: February 4, 2016, 2:00 pm
Moving to an online platform for a business is absolutely necessary whether it is to drive leads or simply inform visitors curious about the company’s products or services.
Not having a website is selling a business short as a majority of the leads are beginning to come from online.
At this point more than ever people are ignoring commercials or even ads in the paper and simply just Google what they need to know. Not having a website or some kind of online presence cuts these individuals out of the pool of potential customers.
The following are some things (Read more...
Published: February 3, 2016, 9:00 pm
For every ten or even a hundred bad business ideas ever considered as a serious business venture, at least, one succeeded.
Against all odds, these once-laughable business ideas defied logic, market expectations, and even common sense, allowing their creators to get the last laugh, all the way to the bank.
Here are some companies that turned a seemingly bad idea into a bad ass business.
Related Article: 6 Out of the Box Marketing Ideas for 2015
A dating website is nothing new, but ashleymadison.com has one unique difference: it is marketed toward those already in a (Read more...
Published: February 1, 2016, 7:00 pm
It’s not always easy to make a big decision that could impact your company. In fact, it can be downright scary.
The thought of making a mistake may be enough to keep you up at night.
Of course, this doesn’t change the fact that you have to make up your mind at some point.
The person at the top, the one who pulls the trigger on the tough decisions, is often the difference between a successful company and one that flounders. For a lot of leaders, making a confident decision is a complicated and somewhat challenging process.
Related (Read more...