Published: October 22, 2016, 6:00 pm
If you own an e-commerce business you should have two things on your mind: how can you drive more traffic to your store and the easiest way you can get customers through the payment flow.
The checkout experience is a game within itself. Nobody really knows what the ideal checkout experience entails, and with new innovations in payments surfacing daily we're probably far from determining what that is. Nonetheless, there are methods that have proven to be successful when optimizing payments for your online store. Here are a few ways to get your customers "through the line" and paid. (Read more...
Published: October 19, 2016, 11:00 pm
Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald’s and Coca-Cola.
Though they're large-scale examples, they're examples of how strategic partnerships can work for both companies.
Here are five ways that a strategic partnership can help you grow your business.
1. Access to new customers
Being in a strategic partnership means access to new customers, embedded in this is an opportunity for free advertisement. When you’re paired with another business, you’ll be able to (Read more...
Published: October 17, 2016, 3:00 pm
How many software solutions, Web applications, or plug-ins do you sign into daily to run your small business? The answer is probably more than you think.
My guess is that you use a minimum of five tools regularly, without even thinking twice. And that’s the beauty of technology. In the tech-driven world, there’s an available solution to enhance nearly every process in a small business, including accounting, project management, payroll, customer support, document management, and, of course, marketing and sales. Small businesses today have the advantage of growing their sales and managing their operations much more resourcefully than they (Read more...
Published: October 16, 2016, 6:00 pm
Most startups fail within the first year struggling to find early traction. Getting your first customers is always challenging and also a significant milestone for any startup. No matter how great your business idea is, if you don’t have customers to validate it, you don’t have a sustainable business.
The importance of early adopters
Early adopters are a unique kind of customers, and they are invaluable to a startup. They understand that there will be errors in the first versions of your product, they don’t need testimonials, and they’ll offer valuable feedback so you can build the tool in (Read more...
Published: October 12, 2016, 7:00 pm
Learning to live without a stable, predictable income stalls many entrepreneurs before they even start. Not knowing the amount you’ll be bringing in each week, month, and year can be hard to balance while shelling out those early startup expenses.
What is the best way to protect yourself from becoming stretched too thin? Learn to overestimate your expenses and underestimate your income. You’ll be setting yourself up for success long-term by using conservative estimates to your earnings and liberal estimates to your spending.
Are you still worried about living without a predictable paycheck? Have you gone around in circles (Read more...
Published: October 6, 2016, 11:00 pm
Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It's an excellent platform to communicate with potential customers and build brand awareness.
If you are looking to generate inbound links and organic traffic for your business, there's hardly any better alternative than maintaining a corporate blog.
Most of the modern-day businesses create a blog section simply because they feel they should have one. However, just having a blog doesn't ensure any business benefit. It takes a tremendous amount of effort to establish a successful corporate blog. For that to happen (Read more...