Business Online Journal
 
The Fencing Franchise Built on Quality and Integrity
By: Erin Eagan
Published: January 27, 2016, 4:03 pm

Operating out of Port Charlotte, Fence Dynamics has been in business since 2005. From start to finish, Fence Dynamics is committed to the customer’s vision for their project and does its best to deliver a finished product that has lasting value and fulfills their personal expectations, even to the smallest detail.

We recently interviewed Blase Biscegila, president of Fence Dynamics Franchising, and asked him what makes his franchise special, what he looks for in potential franchisees and, lastly, what advice he has for aspiring entrepreneurs.


What’s special about the franchise?

We are a one-of-a-kind business. That’s in part because there are no other fence companies actively franchising in the Orlando area, but I think it’s also because of the history this company has.

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I started toying with the idea of Fence Dynamics in 2004 — at that time it was called Rhino Fencing — because I wanted to create a business in the construction market that was built on integrity and quality. My vision was to construct a team of people who not only provided fencing craftsmanship to customers, but who were also committed to the customer’s vision for a fencing project. I think what sets us apart is, 10 years later we’ve stuck to that vision.

We’re not a franchise corporation trying to get into the fencing business; we’re fencing craftsmen looking to spread our knowledge and expertise. To me, being an expert in the fencing industry first and foremost makes our business model and expansion plans that much stronger.

How does it compare to its competition?

To our advantage, we’re really only competing against mom and pop type of operations, which can be great in a small market, but most of our competitors don’t have a long-term or in-depth business plan. That’s not meant to disrespect them; they just don’t have the capabilities to operate at a more comprehensive level like we do.

Because we’ve been in the industry for 10 years and are constantly looking at ways to grow and expand, we have access to opportunities that our competitors don’t. For example, one of our advantages is that we partner with Fortune 500 home improvement stores like Home Depot. Fence Dynamics is a registered fence installer for 12 Home Depot stores across Southwest Florida.

What do you look for in a potential franchisee?

We want motivated individuals who want an opportunity to own and develop their own business, and who are driven by results. Maybe they’ve always wanted to branch out and develop a business in the home improvement market, but never really knew how to do it. We’re a natural fit for those people — people who have spent some time in construction and learned the ins and outs of the industry and want to take their knowledge to the next level.

We also offer a 25 percent discount to military veterans seeking a business opportunity like ours, and that’s a program we’re excited to continue offering this year. Another area we look for franchisees is through other fence businesses who are looking to transition into a Fence Dynamics. Instead of going into business ownership alone, this provides them ongoing support they wouldn’t normally have, but still gives them the freedom of being a business owner.

Where do you see the franchise in five years?

Our motto — a better product and better service — is at the heart of everything we do at Fence Dynamics so that’s something that we will never stray from. I’d like to see that business standard grow stronger in the next five years and see it spread across the southern United States.

In terms of units and franchises, I’d like to see at least 100 developed in the next five years, with the hope they would reach across at least 10 states in the Southeast.

What’s your background?

I was born and bred in the construction industry. I’ve been involved with about every facet of it since I was about six years old.

Now, more than 25 years later, I’m a leader in the construction industry with two of the nation’s leading building companies: Tarpon Bay General Contracting and Fence Dynamics.

If you were to start again, what would you do differently?

If I could go back, I think the only thing I would do differently is start sooner. Because I’ve been in the industry for so long, there were a lot of things I learned early on. I think if I would have had that entrepreneurial spirit at a younger age, I could have started my business as early as high school.

Please tell us your secret to success…

It’s not really much of a secret, I’ve just been extremely motivated and determined to own a successful business. I think it’s important for anyone wanting to own a business to remember two key things: you have to work really hard and you have to stay focused on your goals.

What is the worst job you have ever had and what did you learn from it?

I once worked as a roofing laborer and not long after I started, I learned it was extremely hot and required a lot of heavy lifting. I think the most valuable lesson I got from that job though is I did not want to pursue a career in roofing. It did help me pay for college, so I guess it wasn’t all bad.

What is one trend that really excites you?

What’s really exciting right now is the opportunities people have to get their franchise financed. The market is so much different than it was 10 years ago when it comes to financing a franchise. There are small business loans, 401k and retirement rollover plans, loan programs specifically for military veterans, not to mention all the companies who specialize just in franchise financing. The market is booming right now.

Do you (or did you ever) have a mentor?

My father and Walt Disney.

Any final words for aspiring entrepreneurs?

Starting a new franchise is a very time-consuming, tedious process. If you are thinking about franchising your business, the first thing you need to ask yourself is: “Is my business model strong enough to start franchising?” “Do I have a good business concept?” and, most importantly, “Is my management structure secure enough to get started?”

If so, you may be on the right path to franchise your business. If not, and the answers to those questions are “no,” the timing may not be right for starting your own franchise. It takes a lot of dedication and commitment, and if you don’t that in place right from the start, your new franchise will never reach its full potential.

Where can people find out more about Fence Dynamics franchise opportunities?

Visit the website here.

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