If you’re the type of person to start your own business, it’s most likely that you’ve got a can-do spirit. You’ll try just about anything on your own. In many cases, that means not asking for help or hiring it. When something comes up, you generally think you might be able to tackle it yourself. Then you set about doing a little research or self-training.
That might work for some aspects of your business. However, the idea that a business owner who’s not already skilled in best practices for SEO can simply take on that all-important aspect of online marketing can be a costly one.
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SEO stands for search engine optimization. It’s a way your self-started business can compete with local or even national competitors. You do this by maximizing your company’s appearance on search engines. This ensures that people who are looking for the products you sell or the services you render can find them by finding you.
But, as Anthony Novikov, the CEO of Nova Solutions Miami, a top internet marketing firm explains, you shouldn’t take SEO lightly. Nor should it be handled by an amateur in the field. “There are so many elements to it that go beyond just throwing some keywords together on a website,” Anthony says. “The uninitiated can end up doing more harm than good by trying to take this on by themselves. It’s just a little too complicated and time-consuming to be handled by a person who’s also trying to run a business.”
When a person takes on the task of doing his or her own SEO marketing for their business, they might be making crucial mistakes and not even realize it. Many people understand the importance of keywords, but they don’t know how to use them to attract the search engines. “The danger of just throwing a lot of keywords into a piece of copy on a company website is that Google or Bing or whoever it is might think that it’s just waiting for the search engines,” Anthony explains. “In those cases, the search engines can consider it to be spam and actually penalize them for this attempt.”
Anthony also explains how Nova Solutions can cater to the other parts of SEO that go deeper than just keywords. “For example, did you know that website speed also affects your rank in the search engines?” he asks. “Or the importance of meta tags within your copy? Many people don’t even know what they are, and yet they’re a crucial tool for SEO effectiveness.” In addition, search engines are also attracted to certain types of copy, in terms of the length and the content, on your website. All of these things might escape business owners trying to build up their SEO.
Any kind of internet marketing initiative takes time to do it right. That’s another reason why it might be best for you as a nascent business owner to seek out professional advice from companies like Nova Solutions.
The world of SEO is far from static. It’s an ever-changing beast that can swallow up whole the business that doesn’t really have the experience or expertise to slay it.
“When you’re running the day-to-day operations of a business, it’s likely that you delegate certain aspects to co-workers or employees or whatever,” Anthony says. “Yet a lot of people think because they have a little bit of technical knowledge or internet savvy they can take on SEO, which is extremely involved. Doing it right can make the difference between a business that fails or one that powers through the hard early times and becomes competitive.”
The SEO world is complex and requires constant monitoring. But a marketing company can be the answer for a self-run business. No matter who you choose, make sure they tailor their services to the specific needs of your company. And remember that the do-it-yourself attitude that helped you start your own business occasionally needs to be tempered with discretion. This is especially true when it comes to an SEO plan.