Starting your own small business is no easy task, especially if you don’t have a lot of experience with business in general. Even a city such as Madison, Wisconsin, can be a challenging environment for a new business. So making your entrepreneur debut from home might be a great idea. If you’re going to do everything yourself, though, you will soon enough find that it’s less rewarding than you might have thought. That’s especially true when you consider the amount of work you have to put in. However, you’ll find it easier to gain traction if you pay attention to some SEO fundamentals.
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SEO stands for “search engine optimization.” Keep in mind your website’s SEO plays a huge role in how people and other companies discover and view your business online.
If you don’t have any experience with SEO you can find help. For instance, you can turn to the best Madison SEO company for guidance. If you’re not ready for that yet, though, here are some SEO fundamentals that you can handle yourself. Just be sure and do so as soon as possible.
It’s very important to give every page on your website its own title. Today’s tools let you name every page and give it a description as well. It’s a very bad move not to take advantage of this ability. Make sure you don’t name everything the same, either. Don’t just slap your company name on every page, or give it a dull, barely informative name or description like “News” or “Tools.” Give each page a keyword-rich title and search engines will reward you handsomely.
Give your keyword selection some good, solid thought.
It’s important to have good keywords that will redirect people towards your business. However, the best keywords are usually already used. If you choose an overly used keyword as your own, you will have gobs of competition from more popular websites and companies.
So it’s important to go about choosing your keywords systematically. Make a list of all the keywords you want search engines to associate with your website and go through them, one by one. Use a keyword planner, such as the one offered by Google’s AdWords, to get a better handle on things.
The worst thing that you could do is wing it, and just make up keywords as you go. Don’t do that. Think of everything that could be positively associated with your site. Come up with variations of saying the same thing, too. That way, you will gain a valuable keyword but without all the heat that would come from the more popular version.
Make sure that people find out about your website by posting about it on social media. Make use of all the popular social media platforms to further boost awareness of your brand. Make sure people access more than just your homepage by linking specific, important pages from your domain onto social media and other platforms of your choice.
So many startups make the mistake of assuming that once people are on their homepage, they will automatically check out their other pages as well. However, that’s rarely the case. Sometimes the homepage design just isn’t appealing enough for people to want to see more, so you have to take them directly to other pages that might interest them.
If you have friends, family or acquaintances who have some kind of online business, such as a website of their own or a blog perhaps, make sure you ask them about posting an article about your endeavors. Having other sites and companies promote your own website is extremely beneficial. It does more than just bring new visitors to your site. It also means the people promoting you are vouching for you.
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