Like every industry out there, the e-commerce industry is continually changing. There are new trends, new practices, and new businesses that are capturing the market’s attention. Nowadays, people prefer to buy products online more than ever. The online shopping tendency is incredibly strong nowadays. It has been reported that over 205 million US consumers are digital shoppers.
As a business organization, you just can’t avoid taking advantage of the online environment. A startup that doesn’t focus its efforts on the digital sphere will hardly have any chances of becoming successful. That’s because the marketplace is presently enjoying the e-commerce option, and they’re willing to buy more and more products online.
Look at Amazon. This e-commerce business became the most popular online retailer in the entire world. Their products and services are being sold in every country on the planet, and they continue to thrive even in the present moment. They could already be considered a monopoly, as they can’t be compared to any other e-commerce business.
Firstly, in today’s marketplace content is king. Every business and website organize its performance around content. Some e-commerce businesses are focusing on written content, while others are choosing visual content. Both way, writing is always going to be a useful skill, and the better you are at it, the better you’ll perform in business.
Secondly, you can’t do proper marketing if your writing skills suck. Think about that ads and banners that need to be written. What about that sales copy and the pitch that you’re going to present? If you don’t manage to write them yourself, you’ll lose a lot of budget along the way.
Let’s take a close look at few efficient and useful tools that should help you improve your content’s efficiency and your e-commerce business results:
Grammarly is the best spell checker tool that’s also free-to-use. You can use Grammarly directly on their online platform, or you can integrate it in your Microsoft Word processor. It basically detects all of your writing mistakes; this includes grammar, spelling, and other writing mistakes.
Writing impeccable content is a must if you ever want to rank higher or capture your audience’s attention. If your e-commerce website has wrongly written product descriptions, you’re not going to make any sales. It makes your business untrustworthy. If your prospects notice the lack of professionalism, they’ll never visit your website again.
Australian Writing is a professional writing service that could help you big time. First of all, if you can’t write your own content, they’re offering plenty of successful writers for almost any field. You can outsource your writing tasks (product descriptions, product reviews, blog posts) and let them take care of all the aspects.
They’re also going to proofread and edit your content if you need it. The best part about this service is the fact that you can assign them a big chunk of tasks (like rewriting something, creating new content around a subject, or editing your website’s existent content), and all you have to do is wait. Ordering from them allows you to focus on other aspects of your business.
Have you ever come across content that’s extremely hard to read? I’m talking about blocks of texts, five verbs in a sentence, and other annoying writing mistakes. Well, you can be the one who produces that text without even realizing it.
HemingwayApp is the solution to unreadable text problems. This application focuses on correcting the text in such a way that it becomes more readable. The app suggests which of the sentences are hard to read, very hard to read, and it also offers good alternatives. In addition, whenever you add a piece of text into their string, they’ll suggest a “readability score”.
If the score is under 7 or 7, your content is readable. Try to aim for a lower score, but don’t go lower than 5.
Whenever you’re strategizing your content distribution process or other marketing activities, you need to do it properly. Mindmeister is a mind mapping, note-taking, and planning tool that could be extremely useful to any e-commerce business owner. Managing an e-commerce business isn’t easy; there are many tasks that you need to take care of, a lot of planning and strategizing, and also a lot of work.
Use this software in order to create efficient mind-maps. These maps will lead your way to success. You should also use it in order to create planning for your content creation and distribution.
SEO is a very delicate subject nowadays. Google’s frequently changing its algorithms, and reaching a high ranking position in the SERPS is now a very important aspect of any contemporary business. What hasn’t changed, is the fact that in order to rank, your content must be completely unique.
If you own an e-commerce business, you know too well how important ranking is. That is why your content must never be duplicate or spun. Use Copyscape in order to determine how unique your text is. The software looks for identical content on the web and suggests replacements.
If you’re planning to use content marketing as a way of generating traffic to your e-commerce business, you must also know how to write SEO content. A critical element of a good SEO piece of content is the keywords that are being targeted. If you’re selling “green football shoes”, your written content must contain that keyword.
You can use Google’s Keyword Planner in order to find and analyze different key phrases. You can also get new keyword ideas and implement them in your content strategy. Look at how popular a certain keyword is, look at the search results competition, and decide whether it’s worth writing content around it or not.
Have you ever heard of the Pomodoro technique? It’s a writing technique that looks like this:
You write 25 minutes without distracting yourself at all. Then, when the 25 minutes are over, you take a five minutes break and start again. This productivity system is useful for many activities, but it works amazingly when it comes to writing.
An e-commerce business owner is always busy; if you can manage to write your content faster, you’ll have time to deal with other important issues.
Even though writing is indirectly influencing your e-commerce business, you should never neglect it. This is a skill that should always be improved, as you’ll always have to use it for your business activities.
Developing your writing skills represents an extra effort from your side. However, investing in your writing’s efficiency will definitely boost your business results in the longer term.
The post Reach Success in Your E-Commerce Business Through 7 Writing Tools appeared first on Home Business Magazine.