Don’t Give Up On Past Customers, Re-Engage Them With These Tips
Source: Marketing Land www.marketingland.com
Writer: Joanna Lord
Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus. Here Are a few great tips to re-engage your customers.
So, how can we re-engage our past customers? There are a number of authentic and mutually beneficial ways to reach out and reconnect with those customers that have departed — cancelled their product subscription, uninstalled your app, etc. Let’s jump into some of the more popular ones.
While most companies have a survey on their cancellation page, don’t forget that you can also email past customers and request more feedback. You can ask them why they cancelled or what suggestions they might have for your company. Members that cancelled have a wealth of knowledge that can help steer your product and engineering efforts.
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